Despite the Marketer’s obsesssion with Millennials, the simple truth is that Boomer still hold much of the wealth and power in the US.
In order to gain a thorough understanding of generational behaviors, we added our Boomer Think Tank in early 2015 to gain deeper insights from this still powerful and relevant generation.
Each month our 3 Think Tanks hold a panel discussion on a specific topic, allowing us to compare and contrast insights.
See all our recaps here: CLICK HERE.
Boomers, the other 80 million strong generation, still hold a tremendous amount of wealth and power. Yes, a lot has been written about Boomers over the years, but, as they age they are still significantly important both for their impact on our economy, and in the political power they wield.
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