A Letter to the Next Generation: The Future is Fundamentally Human

POSTED ON November 12th  - POSTED IN A Letter to the Next Generation
Bob LeDrew has gone from garage bands to Garageband, and from typewriters to tablets. He’s embraced technological change, and he lives to write. But he’s also pretty sure that the future is fundamentally human. This is his poignant letter to Millennials… and GenZ. Dear youngsters: I’m writing this in the fall of 2015, and even […]

The Cynic’s Viewpoint: Is it Possible to Construct an Organization of Caring?

POSTED ON November 10th  - POSTED IN Future Of Business
In the last two weeks I’ve become engaged conversation with colleagues who have experienced recent layoffs. Each situation was different. (Note: the names and situations have been modified)  In the first situation, Ben had been a successful banker for an established global  financial services company for over 20 years. He had progressed through the ranks, and overtime […]

Boomer Think Tank: We Boomers Are Still Relevant!

POSTED ON November 5th  - POSTED IN Boomer Think Tank
Sherree Worrell wrote a powerful post entitled, “Are We Boomers Still Relevant?” We followed that post with a discussion that delves deeper into the subject matter. We invited Boomers to discuss their views on media’s communication of typical stereotypes, their overlooked contributions, their influential buying power and the recessional impacts in their lives. Here are some [...]

The Psychology of the Web Searcher

POSTED ON November 3rd  - POSTED IN Insights, Performance and Measurement
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of […]

A Letter to the Next Generation (or Two): Six Lessons That Will Change Your Life

POSTED ON October 29th  - POSTED IN A Letter to the Next Generation, Generation X Perspectives
When I was young(er), there existed a mechanism for what I’m about to tell you. Had you been born any time prior to that which you were, it’s likely that like me, you would have experienced it first-hand. It was called mentorship. You of course have heard of this mechanism, and perhaps think that you’ve […]

Big, Bad Data: How Talent Analytics Will Make It Work In HR

POSTED ON October 27th  - POSTED IN Future Of Business
Here’s a mind-blowing fact to spark up the late-summer doldrums: research from IBM IBM -1.35% shows that 90% of the data in the world today has been created in the last two years alone. I find this fascinating. Which means that companies have access to an unprecedented amount of information: insights, intelligence, trends, future-casting. In […]

A Letter to the Next Generation: Millennials, Dream Big but Keep Moving!

If there’s one thing I learned from our Think Tank Series: There is this manufactured divide that prevails between generations. The Media and the Marketing industries continue to perpetuate the differences but do not pay attention to the commonalities that binds the ages: in career, in technology consumption, in relationships and in life experience, in general. […]

Do You Really Know the Value of Relationships?

POSTED ON October 15th  - POSTED IN ArCompany, Customer at the Core
It’s finally happened! The democratization of communication has allowed everyone more opportunities to create content, build a stronger voice and platforms to strengthen the presence online. Content is free. Communication is rampant. Advertising has been disrupted in a big way. No longer do the ‘haves’ have exclusive access to platforms and media that grants them […]

Developing The Right Company Culture

POSTED ON October 8th  - POSTED IN ArCompany, Future Of Business
I work in a start-up business. I have been blessed with a great team who lived and breathed the company culture everyday – people who exude the passion to try new things and develop new ways of streamlining and becoming smart in how we grow and attract the right customers. As a small company, we listened […]

Boomer Think Tank: A Definition of Leadership Today

POSTED ON October 4th  - POSTED IN ArCompany
On our Think Tanks this month we are tackling what is the definition of leadership today. We are looking at the topic from each generation’s viewpoint in order to measure how much progress has been made, and what challenges still exist. This month, our panel included: Rick Rice – Corporate communications and crisis management consultant […]


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