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Why Big Business Should Proactively Build for Privacy: Perspectives from Dr. Ann Cavoukian

POSTED ON October 29th  - POSTED IN Ethics and Privacy
This article explores the rise of Privacy by Design (PbD) from the basic framework, to its inclusion in the GDPR, to its application in business practices and infrastructure especially in the wake of Artificial Intelligence. We had the pleasure of sitting down with Dr. Ann Cavoukian, former 3-Term Privacy Commissioner of Ontario, and currently Distinguished […]

Navigating The AI Hype

POSTED ON October 26th  - POSTED IN ArCompany, Navigating the AI Hype
Welcome to Navigating the AI Hype. This will be a timely article that curates events in AI to tabulate AI’s journey as this unprecedented phenomenon makes its way into our lives: The Good, the Bad and the Ugly. We will acknowledge successes in AI as well as those that still require further progress. We will […]

The WestJetter Propelling An Airline Into The Future

POSTED ON October 8th  - POSTED IN Future Of Business
Digital Disruption is commonplace these days. It occurs so frequently that when it happens it’s not as impressive as it once was. However, it’s an incessant reminder to the C-suite of many traditional organizations of the need to transform in order to keep pace with a market that is unpredictable and in an environment that […]

OpenHouse.AI: Disrupting Real Estate through Transparency

How does technology alter an industry that is heavily regulated, with strong checks and balances and where information is heavily guarded? The real estate industry is comprised mainly of independent realtors, unified under brokerage houses and a nationwide real estate association. Within the confines of this oligopoly are rules to protect its players and ensure […]

YROO: The Future of AI-Assisted Shopping

Customer Centricity is the promise of AI. It seems to be the holy grail that continues to elude business. Marketing solutions and systems integrators are trying to build technology frameworks for Next Best Action that take real-time consumer context into consideration. They’re still falling short. But what if the only way to truly get to […]

The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

POSTED ON May 17th  - POSTED IN Artificial Intelligence, Ethics and Privacy
As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same […]

Artificial Intelligence is the Panacea to Today’s Marketing Challenges

POSTED ON May 15th  - POSTED IN Artificial Intelligence, Performance and Measurement
My foray into understanding, and more importantly, applying Artificial Intelligence (AI) to current business practices has forced me to throw everything I ever knew out the window. Experience, best practices, preconceived notions, the tried and true – all these rules become obsolete and irrelevant because the world has changed. Media consumption has changed. Business has […]

Engage At Scale: Customer Obsession Requires Customer-Defined Value ( Part 2)

POSTED ON May 14th  - POSTED IN Artificial Intelligence, Performance and Measurement
This is a two-part series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. Customer value means how the Customer defines value NOT the business Direct marketing principles defined customer value not by Pepper and Rogers’ standards; rather the […]

Engage at Scale: Leveraging Individualized Customer Micro-moments ( Part 1)

POSTED ON May 13th  - POSTED IN Artificial Intelligence, Performance and Measurement
This is a two-part series. There are various definitions about Customer Micro-moments that exist. This series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. We now live in an experience economy. Content creators, influencers, media platforms and advertisers […]

When Will Attribution and Metrics Become Symbiotic?

POSTED ON May 11th  - POSTED IN Artificial Intelligence, Performance and Measurement
You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights. Yet, marketers continue to face [...]

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