Archive : Author

Understanding the Real Influencers for Your Buyers

POSTED ON January 29th  - POSTED IN Insights

When I moved to Maine from Florida last year I made a priority list of items that were the most important purchases needed in order to comfortably adapt to my new city. Very near the top were a big, warm, indestructible pair of winter boots to help me survive the snowy winters. I went about […]

The Water Gun Theory of Strategy Development

POSTED ON July 17th  - POSTED IN Insights

One day, when I was five, I was out playing in the yard with the little boy next door. It was a typical super hot summer day in the south and I had just gotten a bright green water gun which I was ridiculously proud of. We were playing cops and robbers and on my […]