Archive : Author

Can Formulas Work in Digital Marketing?

POSTED ON May 16th  - POSTED IN Performance and Measurement

My answer is yes! If you use actual formulas and data. People have a tendency to discredit formulas when it comes to digital marketing, and the reason is simple: Gurus and self-proclaimed “experts” shove superficial formulas down everyone’s throats. Formulas that aren’t actually formulas, like “If you’re a small business, you should be on Facebook […]

Case Study–SteamFeed: Adapting Your Plan From Social Listening Data

POSTED ON January 23rd  - POSTED IN Insights

Editor’s Note: When Daniel Hebert told me his story about Steamfeed, how it started and how they wound up so successful, I knew he had to tell his story. It’s a great case study that relays everything that ArCompany advocates and practices. It’s a must-read for anyone who sees the value of social media intelligence. […]