Archive : Author

3 Proven Customer Loyalty Program Formats

POSTED ON September 14th  - POSTED IN ArCompany

For businesses, it is important to not only attract new customers, but increase loyalty from existing customers. The cost of acquiring new customers is expensive (five to ten times the cost of retaining an existing one!), making customer retention even more important. In addition to the cost benefit of retaining customers, companies need to think […]

5 of Social Media’s Big Winners in 2013

POSTED ON December 19th  - POSTED IN Insights

The past year has seen a number of failed and successful social media campaigns. And when it comes to the ever-elusive ROI of social media, it really depends on your company’s idea of success metrics. Are you looking to increase attendance at events, bump up sales or increase brand loyalty, awareness or engagement? All of […]