Archive : Tag

What Content Marketers Get Wrong about Click Worthy Titles

POSTED ON January 15th  - POSTED IN Customer at the Core

I want to change the conversation about writing emotional headlines; a regular practice of the content marketing world, it is not actually effective. If another magical headline writing formula was a solution for your business, you wouldn’t need to read this article or the many others  related to this topic that are out there. If you […]

Social Media Strategist: The Rumours of My Death Have Been Greatly Exaggerated

POSTED ON September 9th  - POSTED IN Customer at the Core

I read a recent post by John McElhenney about the supposed death of the social media strategist. Many of his complaints and frustrations are valid, and ones I have had myself. Thankfully, he backs away from the stance that the social media strategist is, in fact, dead. While I agree with this, I would suggest that […]

The Water Gun Theory of Strategy Development

POSTED ON July 17th  - POSTED IN Insights

One day, when I was five, I was out playing in the yard with the little boy next door. It was a typical super hot summer day in the south and I had just gotten a bright green water gun which I was ridiculously proud of. We were playing cops and robbers and on my […]

Weekend Wrap: The Necessary Element of Planning

POSTED ON March 9th  - POSTED IN Customer at the Core

This past week our blog here was focused on preparedness issues when it came to social media PR.  We warned about planning for spontaneity and crises management. We talked about fear mongering in the social space and how that should not be the reason to be IN or OUT of it.  Strategy is singularly important. […]

The Social Media Strategist – More Than Just “Being Cool”

POSTED ON February 7th  - POSTED IN Customer at the Core

Recently I read and thoroughly enjoyed the book The Social Media Strategist by Christopher Barger. Anyone in a social media management role will find this book of value because of the size and scope of some of the issues Christopher Barger faced at General Motors. Previously, I was consulting to one of Canada’s largest banks […]