Archive : Tag

The Psychology of the Web Searcher

POSTED ON November 3rd  - POSTED IN Insights, Performance and Measurement

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of […]

Keywords or Social Insights: Which is the Secret to Great SEO?

POSTED ON May 14th  - POSTED IN Context

Pinterest Keywords are generally considered the starting point for SEO strategy; this idea is not unusual in any way. We look to the use of repetitive language as a point of judgement to determine meaning. In the beginning of SEO that was enough. What changed? The algorithm behind the search engine became smarter. This has […]