Archive : Tag

Looking for Humanity in Data: Understanding Sensemaking from HyLighter

POSTED ON February 18th  - POSTED IN Artificial Intelligence, Future Of Business, Humanity in Data, Work Culture

This was an educational episode that covered the basis of a data approach called Sensemaking. David Lebow, Inventor and CEO of HyLighter was our esteemed guest. Below are the highlights from our discussion with David. For details on the podcast please listen here in its entirety: What is sensemaking in one sentence? While sensemaking has […]

The Jobs of the Future are YET to be Written

POSTED ON February 2nd  - POSTED IN Future Of Business

I’ve been told I’m a fatalist. Perhaps I am. For all the research I’ve done on the Future of Work and among the amazing peers I’ve collaborated with in this category, it is so clear to me that the past definitely does NOT dictate the future. As the image implies, there was a time when […]

Employee Social Media: The Driving Force Of Your Employer Brand

POSTED ON January 19th  - POSTED IN Future Of Business

Think about this: You’re at a party and there’s this random guy standing in the room yelling “I’m cool! I’m cool!” Now, at the same party, there’s this suave looking guy singing songs about how he backpacked through Europe on an old beat-up Gibson guitar. And people are just naturally drawn to him all night […]

Content Fuels The Employee Experience

POSTED ON January 5th  - POSTED IN Future Of Business

There’s a black hole happening at your enterprise. Your company is creating all sorts of content. Blog posts, press releases, videos, job ads – the list goes on. The industry is also creating a lot of relevant content for your company. Employees are either reading or sharing this content, but you have absolutely no visibility […]

Develop a Content Strategy That Your Employees and Customers Love

POSTED ON December 21st  - POSTED IN Future Of Business

There’s no denying that content has become an important part of the enterprise. According to MarketingProfs and Content Marketing Institute: 88% of organizations use content marketing 32% say their strategy is sophisticated or mature 30% say they are effective at content marketing 32% have a documented strategy in place 44% say their content team meets […]

A Letter to the “Bookends” (GenY & Boomers): Three Messages To Ponder

POSTED ON December 17th  - POSTED IN A Letter to the Next Generation

There’s a lot of talk and writing about the inter-generational challenges and opportunities we are knee-deep in at this point in our world with the amazing “bookend generations” – The Baby Boomers and The Millennials.  Two huge generations… two interesting viewpoints… two sets of assumptions and beliefs (if one could truly broad-brush such large groups […]

Smart Marketers Move “Beyond the Transaction”

POSTED ON December 16th  - POSTED IN Context, Insights

I was blown away by an article the other week, “When Advertising no longer works, It’s time to reinvent“, The author of that statement was S Yesudas, Founder of a new agency called Trigger Bridge, a 20 year ad veteran, with experience in top media agencies like Vizeum and its parent, Aegis Media. This struck a […]

Why Prideful Employees Are Your Company’s Best Asset

POSTED ON December 10th  - POSTED IN Future Of Business

Unfortunately, loving your job isn’t a feeling that everyone gets to experience – even though it should be. In 2014, Career Builder reported that 59% of workers surveyed were generally dissatisfied in their job. It’s a disappointing statistic, but one that many companies are working hard to change. Although some companies are offering game-changing incentives […]