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Navigating the AI Hype

POSTED ON December 5th  - POSTED IN Navigating the AI Hype

Welcome to Navigating the AI Hype. This will be a timely article that curates events in AI to tabulate AI’s journey as this unprecedented phenomenon makes its way into our lives: The Good, the Bad and the Ugly. We will acknowledge successes in AI as well as those that still require further progress. We will […]

Navigating The AI Hype

POSTED ON October 26th  - POSTED IN ArCompany, Navigating the AI Hype

Welcome to Navigating the AI Hype. This will be a timely article that curates events in AI to tabulate AI’s journey as this unprecedented phenomenon makes its way into our lives: The Good, the Bad and the Ugly. We will acknowledge successes in AI as well as those that still require further progress. We will […]

Have Consumers Won? Ad Blockers and the Demise of the Industry

POSTED ON September 24th  - POSTED IN Insights, Performance and Measurement

Finally, it seems the consumer has gotten his wish. The ad community – The publishers, the platforms and the advertisers – are at odds. And in this round, it seems the consumer has won. The introduction of ad blockers less than a decade ago is starting to take hold. Ad platforms have become increasingly sophisticated, […]