Archive : Tag

Navigating the AI Hype

POSTED ON December 5th  - POSTED IN Navigating the AI Hype

Welcome to Navigating the AI Hype. This will be a timely article that curates events in AI to tabulate AI’s journey as this unprecedented phenomenon makes its way into our lives: The Good, the Bad and the Ugly. We will acknowledge successes in AI as well as those that still require further progress. We will […]

Navigating The AI Hype

POSTED ON October 26th  - POSTED IN ArCompany, Navigating the AI Hype

Welcome to Navigating the AI Hype. This will be a timely article that curates events in AI to tabulate AI’s journey as this unprecedented phenomenon makes its way into our lives: The Good, the Bad and the Ugly. We will acknowledge successes in AI as well as those that still require further progress. We will […]

Facebook: “Stop Chasing Organic Distribution!”

POSTED ON March 13th  - POSTED IN Customer at the Core, Insights, Performance and Measurement

Last December, when I posted an article that questioned the value of marketing on Facebook, I received a lot of feedback. Given the death of EdgeRank, the mandated Pay to Play model, the reduced engagement on Facebook Pages, it had appeared Facebook had done an about-face and left Marketers in the lurch, leaving us to […]