Archive : Category

Five Questions To Ask About Social Media ROI

POSTED ON July 10th  - POSTED IN Performance and Measurement

A discussion about social media and its use in sales and marketing often leads to a discussion about return on investment—the elusive ROI. One day you hear case studies proving the ROI of social media while another day you hear that Facebook’s organic reach is nearing zero and marketers should give up on the platform. […]

Can Formulas Work in Digital Marketing?

POSTED ON May 16th  - POSTED IN Performance and Measurement

My answer is yes! If you use actual formulas and data. People have a tendency to discredit formulas when it comes to digital marketing, and the reason is simple: Gurus and self-proclaimed “experts” shove superficial formulas down everyone’s throats. Formulas that aren’t actually formulas, like “If you’re a small business, you should be on Facebook […]

The Four Magic Questions (4MQ): Preparing For A Social Media Program

POSTED ON February 20th  - POSTED IN Performance and Measurement

Raw Customer Volunteered Information ArCompany works with enterprise clients to help them leverage the intelligence that can be extracted from social media services and networks.  But why is social media so important?  ArCompany believes that the social media universe is the untapped conduit for raw, customer-volunteered information.  It is high quality and often unseen by […]

Microsoft ViralSearch and the Next Stage of Social Intelligence

POSTED ON July 24th  - POSTED IN Performance and Measurement

Mention “social graph” to social web users, and the two most likely names that you’ll get in return are Google and Facebook. Popularized by Facebook founder Mark Zuckerberg in 2007, the accepted definition of social graph is as follows: The global mapping of everybody and how they’re related… users [can] benefit from the social graph […]

It Has Always Been About Business Objectives

POSTED ON May 15th  - POSTED IN Performance and Measurement

There is no denying the impact of social media and the increasing part of every minute spent online devoted to it. Just look at what Chris Hadfield accomplished over five months on the International Space Station for space, research and astronauts using social media. Most people’s perspectives regarding social media are personal, as the early […]

Lessons From a Menswear Store

POSTED ON March 19th  - POSTED IN Performance and Measurement

During high school and university I worked in a menswear store. Every Christmas, a woman would come in shopping for her son. She did not speak English very well and I suspect writing in English presented some challenges. I would help her pick something out for her son and when it came time to complete […]

Weekend Wrap: The Measurement Edition

POSTED ON March 17th  - POSTED IN Performance and Measurement

As we gear up for the week ahead, we take a weekly look at what’s caught our eyes over the past seven days. This week, we’re taking a look at analytics and measurement, and their importance in any brand’s marketing. Oh, and another Google tool gets put out to pasture – will free Docs be […]

The New Employee and the Organization as a Social Event

POSTED ON March 12th  - POSTED IN Performance and Measurement

You need well trained, competent employees in your organization. That’s a given. I’ll go so far as to say this: the only way to measure whether training’s successful is on-job trainee competence. If the trainee isn’t competent on the job, your training’s failed. And 95% of the time the trainee is not to blame for […]

Analytics Are Not the Same as Insights

POSTED ON January 30th  - POSTED IN Performance and Measurement

Take a look around the web – especially on social networks – and you’ll see a lot of people and brands complaining about their marketing results. From complaining about lack of action on a blog or website to little return on Facebook or LinkedIn, there’s a whole swathe of people blaming the lack of success […]