Archive : Category

Measuring: What Matters to Enterprise Business

POSTED ON May 19th  - POSTED IN Performance and Measurement

I have the pleasure of knowing Sean McGinnis, Director, Marketing for Sears Parts Direct and Search Lead for Sears Home Appliance & Services; every now and then I piss him off. On a Facebook exchange discussing what is and is not possible to measure, I was the happy recipient of a long and knowledgeable rant […]

Is it Possible to Standardize Big Data?

POSTED ON March 19th  - POSTED IN Performance and Measurement

I was recently asked a question that I had heard before: “Could we provide the raw data results from Big Data into a usable format so that it could be analyzed and validated using traditional methods?” The question was posed by a traditional researcher who had minimal exposure to Big Data Analysis. In essence what he was […]

Facebook: “Stop Chasing Organic Distribution!”

POSTED ON March 13th  - POSTED IN Customer at the Core, Insights, Performance and Measurement

Last December, when I posted an article that questioned the value of marketing on Facebook, I received a lot of feedback. Given the death of EdgeRank, the mandated Pay to Play model, the reduced engagement on Facebook Pages, it had appeared Facebook had done an about-face and left Marketers in the lurch, leaving us to […]

How Social Data is Changing Marketing Research

POSTED ON March 12th  - POSTED IN Performance and Measurement

There is a good news / bad news situation that has been growing for marketers. The good news is that collecting data on customers and general audiences is more sophisticated and accessible than it’s ever been. On the other hand, that’s something of a problem. It’s not hyperbole to say that most marketers are drowning […]

Seeing the Humanity in Data

POSTED ON March 6th  - POSTED IN Performance and Measurement

When you look at your analytics; do you see statistics or stories? This question forms the foundation of a philosophy which I practice daily. It speaks to the struggle between the logical and irrational, but also the whole of human experience. There are two parts to my Humanity of Data philosophy: Data which is generated by […]

Handling The Algorithm: Social Data Insights You Need To Know

POSTED ON January 6th  - POSTED IN Performance and Measurement

How aware are you of the algorithms that rule your life? I have a vested interest in your answer. I make my living building vibrant online communities from participants on social media platforms that lead to increases in revenue for clients. Algorithms are a perplexing problem in my decision making. Devious mediation by algorithms imprint […]

What data can do, and what you will need to do yourself

POSTED ON January 2nd  - POSTED IN Performance and Measurement

People constantly oversimplify the case for using data. You wouldn’t know this by looking at headlines; the Big Data movement is championed by a variety of thought leaders as a cure-all… The graph for people who actually use Big Data vs. those who just talk about it probably looks something like this. The problem isn’t […]

Using the Median to Measure Performance for Social Media Marketers

POSTED ON December 26th  - POSTED IN Performance and Measurement

Measuring performance is key for social media marketers.  There is no reasonable way to predict performance without accurate numbers. Choose your methods of performance measurement  wisely. Consider the issues when  making inferences from data grabbed from social networks like Twitter. As a marketer using social media  you also have limited data to work. On Twitter […]

What are consumer insights and where do we find them?

POSTED ON October 30th  - POSTED IN Performance and Measurement

When it comes to making a company profitable, business leaders need to understand their consumers.  It’s vital that leaders understand what consumers want and why they what it. Before any leader begins the trek toward understanding his or her company’s consumers, they first need to understand what consumer insights are in the first place. In […]

The Future of Visual Content at #contentjam

POSTED ON October 1st  - POSTED IN Performance and Measurement

Content Jam is a one day convention specializing in all aspects of content marketing; Creation, SEO, Analytics, Measurement, Promotion, and Conversion. ArCompany’s own Joe Cardillo will be giving a presentation Thursday at 1pm titled “Visual Content That People Actually Want.” In his presentation Joe Cardillo will cover the worst of visual content on the web […]