Archive : Category

The Challenges Facing Local and Global CMOs in 2013

POSTED ON May 22nd  - POSTED IN Insights

As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it. Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing […]

The Story ArC So Far

POSTED ON May 8th  - POSTED IN Insights

I still can’t believe we’re well on our way. By the way, the pic above says it all. As excited and as happy as we are about this new venture, it is still wrought with a lot of anxiety, doubt and re-thinking: strategy, positioning, messaging. It’s ALL good and this is the way we grow. […]

Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise

POSTED ON April 17th  - POSTED IN Insights

Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex. These early movers in the influence space have carved a niche for themselves and the brands they’re looking to work with, by attempting to provide data on who the most […]

Friday Finds: The Internet of Everything

POSTED ON February 22nd  - POSTED IN Insights

This week Dave Evans of Cisco Systems caught our attention with this video about what comes next in the evolution of the Internet. His main point? If we’re IN Web 2.0 right now, what happens when we get to the next chapter? He describes a world where people, processes, data and things are all interconnected, […]

Friday Finds – Plan to be Spontaneous

POSTED ON February 8th  - POSTED IN Insights

The Super Bowl is always a time of great excitement for anyone in the advertising industry. The phenomenon of the ‘second screen’, as we all sit around and play armchair quarterback in real time as the ads run, has become a tradition for all viewers, not just marketers. And, of course, those ads spawn countless […]

Welcome to ArCompany

POSTED ON February 1st  - POSTED IN Insights

Almost four months ago, I came to a cross-roads in my career. Having just left yet another start-up that had tons of promise but eventually began to show signs of waning, it was pretty evident that the frustration I had encountered in the last 7 years in the social media business was coming to a […]