Dear Golf… There’s More
Dear Golf, Last month I wrote a blog post directed solely at you, your image problems, and the obvious fact that you’ve somehow been unable to pull new golfers into the sport for at least 2 generations. This baffles a lot of us watching the sport, especially after the ratings success of this year’s Masters. CBS […]
Data Collection Means Consumers Clam Up
In March our Millennial Think Tank focused on Committed Communities and whether they actually shift some responsibility from a brand to other members of the community. During that episode, our panelist Kiernan McGinnis said something that I cannot stop thinking about: I’m skeptical. I don’t want to go out there and give a brand free advice. I […]
Finding Insights in the Space Between Traditional and Big Data Research
Working with large data sets is difficult. One of the hidden challenges when you’re digging for insight is that in larger, more open data environments the practices that accompany traditional research can be less than helpful. Think of it this way, you create a web page dialogue with a question and three buttons, one that […]
Dear Golf: You Have a Problem and We Can Help
Dear Golf Industry, It is a well known fact to anyone with their ear to Golf Industry publications that you have been bleeding players. People 50 and under just aren’t falling for you like they have in generations past. I’ve read about the tweaks to the game that some believe will make it ‘more fun […]
Your Customers Are Not as Stupid as You Think They Are
I live for numbers, data, formulae, and patterns. Ask me to look for correlation and causation (causality), and I giggle with glee; neck deep in graphs and excel sheets, I’m like a kid in a candy store. Yet, like all data nerds, I can tell you with absolute certainty that just because there is a connection […]
Facebook: “Stop Chasing Organic Distribution!”
Last December, when I posted an article that questioned the value of marketing on Facebook, I received a lot of feedback. Given the death of EdgeRank, the mandated Pay to Play model, the reduced engagement on Facebook Pages, it had appeared Facebook had done an about-face and left Marketers in the lurch, leaving us to […]
Start-Up Lessons: My Continuous Journey
I’ve been in a state of introspection lately; emotions are heightened and I’ve become much more sensitized to my environment and the people that surround me everyday. Everyday my newsfeed contains at least two posts about inspiration and motivation. In many ways it’s helping me validate the road that I’ve chosen to take. As someone who decided […]
Understanding the Real Influencers for Your Buyers
When I moved to Maine from Florida last year I made a priority list of items that were the most important purchases needed in order to comfortably adapt to my new city. Very near the top were a big, warm, indestructible pair of winter boots to help me survive the snowy winters. I went about […]
5 Social and Mobile Trends Smart Marketers Cannot Ignore
Social and mobile have become a ubiquitous part of our existence. Whether it is posting to Instagram or paying for something with our mobile wallet, our identities are linked to our smart phones. Business must adapt to function in this environment that is taking us to some strange new frontiers. 5 Imperative Social and Mobile […]
Leadership Perspectives 2014: Lessons from Technology and Digital CEOs
As we move into 2015, it’s clear where the market going. Many of us who work in the social media and tech space have helped propel this industry forward as it makes significant inroads into the fabric of organizations. The road has been long and for some of us, it’s still challenging. Any start-up businesses requires a lot […]