Archive : Category

If you build it they won’t come, unless…

POSTED ON May 21st  - POSTED IN Context

I recently started working with a company that built their business from the ground up,  bootstrapping almost the entire way. 20 years later they employ 400 people and run a very successful company. The products are amazing and practically sell themselves once their consumer lays hands on them. They are SO incredible that people are […]

Google+, Communities, and Reaching Your Niche

POSTED ON April 23rd  - POSTED IN Context

I’d been pondering a post on G+ for months, when this post on the state of the platform caught my eye and forced it out of me. I’ve had an ambiguous relationship with Google+; having come to the Social Media game fairly late, in 2008, I had a lot of catching up to do on Facebook […]

Community Managers Anticipate Needs: Why You Must Develop your Company Radar

POSTED ON March 11th  - POSTED IN Context

Community managers fulfill a very important niche in the work place, not unlike the company clerk Radar O’Reilley in M*A*S*H. The company clerk’s real name was Walter, but he earned the nickname Radar for his sixth sense which allowed him to anticipate the needs of his commanding officer before he was asked. His other talent […]

Why More and More Brands Care About Influencer Marketing

POSTED ON February 11th  - POSTED IN Context

Editor’s Note: This is a guest post by Matt Hixson, CEO of Tellagence, an influence platform. I’ve asked Matt to provide his view on the world of Influence and why there is so much hype around it. Influencer marketing continues to increase in attention and some say that it is one of the biggest things […]

10 Tools to Make Your Social Media Management Easier

POSTED ON January 30th  - POSTED IN Context

Every second, 9,100 tweets are sent. In a given day, 55 million status updates are made on Facebook. Those are just two examples illustrating the volume of content and activity occurring in social media. By the time you are finished reading this, those statistics will probably have changed. People often ask me about my activity […]

Eight Things I Learned From Social Selling

POSTED ON November 13th  - POSTED IN Context

I have been using social media to connect and engage with people for a number of years. While I was not one of the first 100,000 members on LinkedIn who received an email from Reid Hoffman, I was one of the first 200,000 and have actively used the platform to find and connect with people […]

Your LinkedIn Profile: Proof You Didn’t Peak in High School

POSTED ON October 2nd  - POSTED IN Context

Were you in the chess club in high school? What about the A.V. club? What were you voted most likely to? Prom King? Prom Queen? Jock? Cheerleader? Waterboy? A member of the Plastics? Did you win the science fair? Did your report card show that you met or exceeded expectations? Was high school the best […]

What Businesses Need to Understand About Big (and Small) Data

POSTED ON September 12th  - POSTED IN Context

What is “big data” and why should it matter to marketers? I recently posited the question, “Do marketers know what ‘big data’ is?” at a networking event for marketers, and the response I got was unexpected: “Do they really need to?” I was taken aback, likening the response to questioning whether or not we should […]

Social Selling: From Buzzwords To Reality

POSTED ON August 7th  - POSTED IN Context

I need the leads. I need them now. – Shelley “The Machine” Levene (Glengarry Glen Ross by David Mamet) Some people feel that LinkedIn is a glorified repository of résumés while others see it as the place where people go to look for a new job. As the world recovers from the financial crisis and […]

The NSA, Privacy and the Blatant Realization: Nothing You Do Online is Private

POSTED ON June 16th  - POSTED IN Context

I’ve been monitoring the events in the past week about PRISM, the NSA and the traitor/hero, Edward Snowden, former CIA, who lifted the veil and revealed to the the world the questionable practices of the US Agency, practices which, in my opinion, shouldn’t surprise any of us. The graphic above from Gaping Void, nicely captured […]