Archive : Author

GenX Think Tank: Volunteerism and Philanthropy

POSTED ON February 17th  - POSTED IN Generation X Perspectives

Times are a-changin’ with volunteerism and civic engagement and non-profit organizations serious about succession planning have to pay attention to the shifting sands of volunteer recruitment, particularly when it comes to GenXers. To really understand what motivates GenXers to wave the flag for a cause or launch projects and intiatives with measurable, visible impact in […]

GenX Think Tank: Social Media’s Impact on Relationships

POSTED ON January 20th  - POSTED IN Generation X Perspectives

For businesses and brands, social media has been instrumental in connecting with audiences, building brand awareness and encouraging customer loyalty. Those use-cases have been well documented, but what about the impact of social media on personal relationships — specifically when one person in a committed relationship is much more active on social networks than the […]

GenX Think Tank: Reinvention

POSTED ON January 8th  - POSTED IN Generation X Perspectives

One of the most persistent stereotypes levied at GenX’ers (well, past that whole “we’re slackers” bit) is that we are fearful (and resistant) to change, although change has often been unceremoniously thrust upon us. Shifting economic climates, a “downsizing” or a crisis of character have all forced GenXers to pivot, tweak or wholly transform, but […]