Archive : Author

The Mobile Marketing Imperative via @DanielNewmanUV

POSTED ON November 4th  - POSTED IN Future Of Business

Did you know that 2014 is the year that mobile takes over as the number one place for Internet consumption? If not, it is important that you take note of this because whether your business is e-commerce or merely a consulting firm with a website, the shift to mobile is going to affect the way you market your brand. […]

Are Technology and Marketing Clashing in the C-Suite?

POSTED ON October 7th  - POSTED IN Future Of Business

For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on […]

Selling The Super Informed Consumer via @DanielNewmanUV

POSTED ON May 6th  - POSTED IN Customer at the Core

Let’s face it, today’s consumer (read: buyer) has changed a lot. Customers seem to know more than ever before about your products and services. In this reversal of traditional customer engagement, the paradigm of teaching your customers about what you do has flipped and now customers walk through the door knowing exactly what they want […]

Leaders Don’t Seek Out Blame by @DanielNewmanUV

POSTED ON March 19th  - POSTED IN Work Culture

Editor’s Note: This post, written by Daniel Newman, was first published on MillenialCEO. Daniel Newman has kindly granted ArCompany permission to republish this post here. The Unpredictable Nature of Leadership If you have led long enough, I’m sure at least one plan, one perfectly concocted idea for business or life has gone awry. Regardless of […]