#MeshCon: @Storyful and the Rise of the New Journalism
One of the most fascinating sessions at #MeshCon was this interview Mathew Ingram, Cofounder of Mesh, had with Mark Little, Founder and CEO of Storyful. Former foreign correspondent, Mark Little had an epiphany: as a journalist he witnessed a revolution unfolding before his eyes, accompanied by a brutal realization that would alter the world of […]
The NEW Normal and the Demise of Traditional Marketing
As a marketer I have evolved — as much out of necessity as out of the sheer excitement of figuring out this new media. By the way, when I talk about Traditional Marketing, I don’t necessarily ascribe to TV, radio or mass channels — I am referencing the one-way push communication that businesses have owned […]
My Search for Social Validation
The last year and a half has been a whirlwind and I’ve come to reflect on where I’ve been and where I am today. Before I was a Real Believer I was in the ‘Build-a-Better-Mousetrap’ Game I have been tapping into social media since my Yahoo! days when I launched Answers in Canada and I’ve […]
Facebook: Does This 10-Year Old Need Some Serious Time Out?
So Facebook turned 10 years-old today. Today, Facebook presented me with a Look Back on my own journey since I joined in 2007: My first posts…. as I stumbled to figure out how to use the platform. My most engaging posts… which brought a smile to face. It was pretty nostalgic. Facebook does an amazing […]
The ArC Story: Lessons Learned and Looking Ahead
I promised Gini Dietrich that I would write down my resolutions for the New Year. This meant putting into writing a review of the course ArCompany has taken with an eye to the plans we had from the outset. I was filled with trepidation about seeing that in writing because, as anyone with experience knows, the social […]
2013: A Year of Change that Continues to Challenge Business… into the New Year!
When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the technological impetus. Together this would instigate the necessary business transformation that would allow companies to build sustainable performance businesses over the long-term. Remember this from my inaugural […]
Norrrrmmmm!!: You Wanna Go Where Everybody Knows Your Name
It became a familiar place to me. Thursday nights. I would often turn on the TV set grinning, anticipating the funny quip that Norm Peterson threw out as he was greeted at Cheers! Here’s how a typical banter would unfold: “Normmmmmmm! Sam: How’ya doin’ Norm? Whaddaya know? Norm: Not enough!“ ” Normmmmmm! … Coach: What’ll […]
@UnitedBakersTO: Toronto’s Oldest Restaurant is Connected with its Customers
I’ve been going to UB (patrons’ lingo of United Bakers Dairy Restaurant) for many years. Truth be told, my brother married a wonderful girl named Irene, who works there with her amazing mom, Helen Zellermayer, Manager of United Bakers. It was here that Mrs. Z. introduced me to the delicious pea soup when I was […]
Why Behavioural Data is Key to Social Selling Success
Today, businesses and organizations are looking for more from social media when it comes to lead generation, customer acquisition, churn, and more. This presentation highlights how companies can use behavioural insights from freely available data to meet these needs, and exceed them. And if you’re ready to talk about social selling and its place in […]
Data Transparency and Discretion: Has Consumer Trust Been Broken?
The cat’s out of the bag. The consumers have come to know what many marketers have known for years: Consumer information and behaviour is being tracked and analyzed. It’s ALL true. There’s nothing to deny. But instead of understanding application of this information for business, somehow business has been lumped into the same category as […]