MEET THE ARCOMPANY TEAM
We are a diverse group of professionals who understand the connected consumer and how this impacts business.
Forward thinking and dynamic, we are dedicated to building a new “social standard” with business intelligence.
We enable organizations to adapt to an increasingly digital world and make data driven business decisions. This includes analyzing initiatives to validate implementations and strategies, and ensure they map to business objectives.
We educate and train on best practices and how to manage and foster relationships at each customer touch point. We also introduce technology within the framework of the customer relationship to help business evolve.
We foster the development and nurture of community among all stake holders: customers, vendors, and employees. We efficiently direct the flow of information and identify the strongest advocates in the process.
CEOAs a seasoned digital strategist, Hessie Jones focuses on challenging C-suite leaders to evolve with the changing communication landscape. With extensive experience in technology, start-ups, banking, advertising and social media, Hessie has held management positions at Yahoo!, Overlay.TV, Jugnoo, Ogilvy, Citi, ONE Advertising and Aegis Media.
Launch successes like Yahoo! Answers propelled Hessie into the world of social media. Coming from a communications and database marketing background, Hessie saw the need to change the way the industry targets and builds audiences, and sustains mindshare. Hessie is the co-author of EVOLVE, Marketing (as we know it) is Doomed! She is also a speaker, MBA guest lecturer, and an active writer for Huffington Post, Steamfeed, Talent Culture and WhatsYourTech.
“Listening” to data and translating it into profitable, actionable multi-channel business strategy is what Neda does well. With a Computer Science and Applied Statistics background, Neda has honed her technical and analytical skills locally as well as internationally with global financial institutions like Citigroup Inc. and American Express Canada. Neda has also led multiple consulting assignments which include competitive analysis projects for Bank of America and Chase Bank. Neda enjoys identifying a clear goal and pursuing it relentlessly. Neda’s development of the digital communications strategy for American Express Small Business Cards unit was instrumental in driving exponential portfolio growth.
Social StrategistSusan’s specialty is defining strategy and tactics for content on both mobile and desktop devices. Her experience in developing best practices for SEO, SMO, and community management gives her a unique perspective on how to generate, distribute, and enable discovery of meaningful / relevant content.
Previously, she was Community Director at Gygax Magazine, a Tabletop RPG community. She believes that the most universal human experience is the need to be heard without judgment.