Archive : Tag

Boomer Think Tank: Technology and Family Life

POSTED ON May 1st  - POSTED IN Boomer Think Tank

  On our fourth Boomer Think Tank, we focused on how technology has changed family life. We looked at which pieces of technology are used, who uses it, and how the traditional household is changing. It’s clear that technology is all encompassing in our lives. A PEW study on adults and technology finds that: 82% […]

Microsoft, you may have a new name but you still have the old mindset

POSTED ON April 30th  - POSTED IN Insights

Microsoft 10 is currently in the testing phase and being pushed out with a new browser code named “Spartan” (officially Microsoft Edge). This is being staged as a break away from the much-maligned Internet Explorer brand. Two AIs diss Microsoft products in an intro for band Steam Powered Giraffe (2014) When it comes down to […]

Millennial Think Tank: What IS Tech Savvy?

POSTED ON April 26th  - POSTED IN Millennial Matters

One of the stereotypes most often bandied about concerning Millennials is that they are a “Tech Savvy” generation. It is ‘understood,’ especially in the workplace, that the 18 – 35 set are social media, application, and gadget intuitive. It is not uncommon for them to be handed tasks revolving around technology or social media simply […]

Finding Insights in the Space Between Traditional and Big Data Research

POSTED ON April 2nd  - POSTED IN Insights

Working with large data sets is difficult. One of the hidden challenges when you’re digging for insight is that in larger, more open data environments the practices that accompany traditional research can be less than helpful. Think of it this way, you create a web page dialogue with a question and three buttons, one that […]

The Mobile Marketing Imperative via @DanielNewmanUV

POSTED ON November 4th  - POSTED IN Future Of Business

Did you know that 2014 is the year that mobile takes over as the number one place for Internet consumption? If not, it is important that you take note of this because whether your business is e-commerce or merely a consulting firm with a website, the shift to mobile is going to affect the way you market your brand. […]

Are Technology and Marketing Clashing in the C-Suite?

POSTED ON October 7th  - POSTED IN Future Of Business

For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on […]

Facebook: Does This 10-Year Old Need Some Serious Time Out?

POSTED ON February 5th  - POSTED IN Insights

So Facebook turned 10 years-old today. Today, Facebook presented me with a Look Back on my own journey since I joined in 2007: My first posts…. as I stumbled to figure out how to use the platform. My most engaging posts… which brought a smile to face. It was pretty nostalgic. Facebook does an amazing […]

10 Tools to Make Your Social Media Management Easier

POSTED ON January 30th  - POSTED IN Context

Every second, 9,100 tweets are sent. In a given day, 55 million status updates are made on Facebook. Those are just two examples illustrating the volume of content and activity occurring in social media. By the time you are finished reading this, those statistics will probably have changed. People often ask me about my activity […]