Archive : Tag

Click-throughs, Privacy, and the Trust Economy

POSTED ON May 7th  - POSTED IN Relationship to Technology

There’s a dirty little secret in advertising: for all the talk of targeting and personalization, the average click through rate of an online ad hasn’t changed that much in the last 10 years. The traditional banner ad set the bar low, around .03%, which was considered successful for a long time; even now with rich […]

 When Algorithms Go Wrong

POSTED ON January 9th  - POSTED IN Relationship to Technology

ArCompany is a social business intelligence company; we collect, analyze and strategize using data from the internet. I like to call myself a ‘data freak’ because I believe that usually the data will get you to the truth. In a debate, I constantly challenge friends to “show me the data;” I’m an honesty freak too. […]

5 Social and Mobile Trends Smart Marketers Cannot Ignore

POSTED ON January 1st  - POSTED IN Insights

Social and mobile have become a ubiquitous part of our existence. Whether it is posting to Instagram or paying for something with our mobile wallet, our identities are linked to our smart phones. Business must adapt to function in this environment that is taking us to some strange new frontiers. 5 Imperative Social and Mobile […]

Gen X Think Tank: It’s All About Privacy

POSTED ON November 11th  - POSTED IN Generation X Perspectives

In our second installment of the #GenXTT I was excited to bring a bunch of smart GenXers together to espouse their views on privacy. After the Millennial Think Tank Session on Privacy, I wanted to determine if there were differences in perception about Privacy among GenXers, especially given the increasing influence of technology. This session […]

The Dance Between Brand and Consumer Goes On; Are You in Sync?

POSTED ON November 1st  - POSTED IN Customer at the Core

The dance between Brand and Consumer represents the struggle between marketers, data, and personal privacy. Big data gives us more access to the lives of our customers, but they have much at stake when giving up their information. Hessie Jones tackled this topic when she wrote “Quid Pro Quo: The Ultimate Dance Between the Brand […]

Intrusive Content

POSTED ON September 11th  - POSTED IN Relationship to Technology

Last Christmas, infamous file leaker Edward Snowden delivered a two minute broadcast across the UK with a harrowing message regarding the digital invasion of privacy.  He warns: A child born today will grow up with no conception of privacy at all.  They’ll never know what it means to have a private moment to themselves – an unrecorded, […]

The Difference Between Push & Pull On The Web

POSTED ON September 2nd  - POSTED IN Relationship to Technology

A reflection on the modern human relationship with technology, connection, and value   A few months ago I got a new phone. Within an hour of turning it on and syncing my email and social channels it began to light up with all of the signals of the modern world. Alerts, notifications, recommendations, warnings, and […]

Millennial Think Tank: The Impact of Technology on Privacy. A Millennial Perspective

POSTED ON August 10th  - POSTED IN Millennial Matters

When we decided to put the topic of Privacy on last week’s agenda, both Hessie Jones and I thought that our panel would be deeply concerned, possibly even afraid of how much of their personal privacy was exposed online. What we discovered is  that our panel is certainly concerned, but definitely far more sophisticated in how they […]