Archive : Tag

Blended Generation Think Tank: Women in the Workforce – the Saga Continues….

POSTED ON April 12th  - POSTED IN Blended Think Tank

At ArCompany we are delving into the Future of Work and changes that organizations must adapt to; business continues to be challenged by the same cultural issues that have existed for over 40 years. In this second BlendedGen Think Tank, we invited women to explore the topic: Evolution of Women in the Workforce. We addressed the strides that women […]

The Relationship Between Generational Marketing and Insight

POSTED ON March 5th  - POSTED IN Millennial Matters

The headlines keep coming. MILLENNIALS WANT ONE THING ABOVE ALL ELSE BOOMERS ARE BRAND LOYAL GEN X IS LAZY AND DOESN’T CARE ABOUT THE ENVIRONMENT GENERATION Z IS GOING TO BE THE MOST INFLUENTIAL GENERATION EVER These stories all have one thing in common: they’re full of it. The truth is that using data and […]

Millennial Think Tank: The Multi-generational Workplace

POSTED ON December 7th  - POSTED IN Millennial Matters

Last week we focused on a topic that is much talked about in my personal social circles, especially among GenXers and Boomers: the challenges of a multi-generational workplace. Our goal was not to run through the standard gripes about older generations wanting to see younger workers follow the chain of command and ‘wait their turn,’ […]

Listening to the Voices of Generations

POSTED ON November 8th  - POSTED IN Millennial Matters

The Millennial Think Tank series, started by Amy Tobin, is a leading commentary on the world of today as interpreted through the eyes of each generation. There are many stereotypes out there and we are smashing them with the hammer of truth. Well, some specific truths from our panels about what matters most to them […]

Millennial Think Tank: On the Road and Blending Generations

POSTED ON October 13th  - POSTED IN Millennial Matters

Last week we changed things up and did our Think Tank on the road, hosted by ArCompany friend Ken Mueller at his most interesting place of work, Tellus360. This week our panel consisted of 4 generations; Silent, Boomers, Gen X and Millennials, all members of either Lancaster Downtowners or Lancaster Transplant. Both groups share a […]

Boomers, Busters and Back To The Future

POSTED ON July 31st  - POSTED IN Millennial Matters

Doc bursts onto the scene in the time travelling DeLorean and exclaims, “Marty … something has to be done about your kids!” …. This perhaps not so famous line was uttered by Doc Emmett Brown (Christopher Lloyd) in Back to the Future Part 2 (BTTF2), about how Marty McFly’s (Michael J. Fox) unborn offspring will […]

There’s a Storm Brewing Between Gen X and Gen Y

POSTED ON July 8th  - POSTED IN Millennial Matters

If you watched our Millennial Think Tank Hangout last week, you heard members of Gen Y push back hard against the notion that they were ‘entitled,’ or in need of validation more than those that came before them. If you listened closely, you also heard that when they spoke of ‘the generations before them,’ they […]