Archive : Tag

Millennial Truths: What Marketers Don’t Want You to Know

POSTED ON January 27th  - POSTED IN Millennial Matters

There is no word that a Millennial is more tired of hearing than “Millennial.” A cursory Google search will bombard you with headlines that are as contradictory as they are condescending, making bold declarations about a large, complex group of people based off of a few scattered data points. “Millennials want their cars,” the title […]

Millennial Think Tank: Trust and the Collaborative Economy

POSTED ON January 25th  - POSTED IN Millennial Matters

Last week we used Uber, Lyft, and other transportation start-ups as an entrance point into talking about the collaborative economy—focusing on things like brand perceptions, frequency of usage, and ethics. On this week’s broadcast we wanted to dig a little deeper into its infrastructure—in particular, how people develop trust online, the difference between the sharing […]

Millennial Think Tank: Uber, Lyft & Collaborative Economies

POSTED ON January 18th  - POSTED IN Millennial Matters

Last week it was standing room only as we tackled collaborative economies with a focus on transportation; definitely a topic that excites Millennials as we had people clamoring to be on the hangout. Our panel consisted of: Samantha Estoesta, a young Millennial working in Public Interest Research and published poet Kelsey Pollack, a mid-Millennial working in […]

Covering the Generations: Millennial, GenX and Boomer Think Tanks

POSTED ON December 28th  - POSTED IN Millennial Matters

Millennial Think Tank Last July we started our Millennial Think Tank as a way to open a dialog with Millennials; we had become so disgusted by all of the over generalizing going on about this massive generation within the social media marketing bubble. We had one goal: to gain a better understanding and insight into […]

Top Insights from our Millennial Think Tank 2014

POSTED ON December 21st  - POSTED IN Millennial Matters

Back in June when we launched our Millennial Think Tank we had two goals: To start a conversation with GenY (the Millennial Generation) To dispel the gross generalizations that occur when we lump 80 million people into a specific category and qualify their behavior as a monolith. It’s been a rollicking 6 months, and we’ve […]

Millennial Think Tank: Leisure Time, Music and Alcohol

POSTED ON December 14th  - POSTED IN Millennial Matters

As we wind down the year on our Millennial Think Tank, we thought it would be good to lighten things up on MTT; this week we focused on Millennial leisure time, with an eye toward music and alcohol choices. This week our panel consisted of: Kiernan McGinnis, a young Millennial, 3rd year student at Lehigh University, […]

Are Millennials Mucking Up the Mentor Pool or Are We?

POSTED ON December 12th  - POSTED IN Work Culture

This nation’s mentors can be kindly or they can be curmudgeons, but apparently these once vital — often volunteer — internal company coaches, advisers and tutors are heading the way of the typewriter ribbon, according to some high-level business executives and educators. I recently received a query from a member of the faculty at one […]

Millennial Think Tank: The Multi-generational Workplace

POSTED ON December 7th  - POSTED IN Millennial Matters

Last week we focused on a topic that is much talked about in my personal social circles, especially among GenXers and Boomers: the challenges of a multi-generational workplace. Our goal was not to run through the standard gripes about older generations wanting to see younger workers follow the chain of command and ‘wait their turn,’ […]

Millennial Think Tank: Entertainment and the Cult of Celebrity

POSTED ON November 17th  - POSTED IN Millennial Matters

This week’s Millennial Think Tank found us discussing the impact of celebrities, and their relationships with brands and fans. Our panel included: Samantha Estoesta, a young Millennial working in Public Interest Research Albert Qian, a young Millennial working in Silicon Valley Tiffany Daniels, an older Millennial working in Government & Community Relations Kayvon Asemani, a […]