Archive : Tag

Dear Golf… There’s More

POSTED ON April 14th  - POSTED IN Insights

Dear Golf, Last month I wrote a blog post directed solely at you, your image problems, and the obvious fact that you’ve somehow been unable to pull new golfers into the sport for at least 2 generations. This baffles a lot of us watching the sport, especially after the ratings success of this year’s Masters. CBS […]

Data Collection Means Consumers Clam Up

POSTED ON April 7th  - POSTED IN Insights

In March our Millennial Think Tank focused on Committed Communities and whether they actually shift some responsibility from a brand to other members of the community. During that episode, our panelist Kiernan McGinnis said something that I cannot stop thinking about: I’m skeptical. I don’t want to go out there and give a brand free advice. I […]

Millennial Think Tank: The Remote Workforce

POSTED ON April 5th  - POSTED IN Millennial Matters

This week’s Millennial Think Tank focused on the remote workforce, or ‘telecommuting,’ as it’s commonly called. The past 15 years ushered in a transformation in work flexibility and remote working, made possible by the impact of technology and the internet. Joining our panel this week were: Samantha Estoesta, a young Millennial working in Public Interest Research and […]

Dear Golf: You Have a Problem and We Can Help

POSTED ON March 20th  - POSTED IN Insights

Dear Golf Industry, It is a well known fact to anyone with their ear to Golf Industry publications that you have been bleeding players. People 50 and under just aren’t falling for you like they have in generations past.  I’ve read about the tweaks to the game that some believe will make it ‘more fun […]

Our First Blended Generation Think Tank: The Multi-generational Workplace – Can GenY, GenX and Boomers Co-Exist?

POSTED ON March 15th  - POSTED IN Blended Think Tank

Across the web and within business communities, there is much talk about the Future of Work; economic and technological influences as well as the inherent shifts in demographics that will ultimately impact our work place have us sitting up and taking notice. On a previous Millennial Think Tank we focused on the Multi-generational Workplace. I have […]

The Relationship Between Generational Marketing and Insight

POSTED ON March 5th  - POSTED IN Millennial Matters

The headlines keep coming. MILLENNIALS WANT ONE THING ABOVE ALL ELSE BOOMERS ARE BRAND LOYAL GEN X IS LAZY AND DOESN’T CARE ABOUT THE ENVIRONMENT GENERATION Z IS GOING TO BE THE MOST INFLUENTIAL GENERATION EVER These stories all have one thing in common: they’re full of it. The truth is that using data and […]

Millennial Think Tank: The Contract Employee Workforce

POSTED ON March 1st  - POSTED IN Millennial Matters

This week’s broadcast found us taking a deeper look at how Millennials work, in particular their experiences with contract work and at will employment. The think tank included: Kelsey Pollack, a middle Millennial and project manager in Palo Alto, both a contractor and manages contractors Albert Qian, a middle Millennial working in product marketing, has […]

Millennial Think Tank: Gaming – Theory & Addiction

POSTED ON February 15th  - POSTED IN Millennial Matters

Last week we returned to Gaming to explore both the theory behind how these games work, and the addictive nature of gaming. On our panel this week we had: Susan Silver, Social Media Business Analyst, spends 12 hours a week gaming Barry Figgins, Entrepreneur, spends 5 – 10 hours per week gaming Jacqui McKinney, self described […]

Millennial Think Tank: Vacations, Budgets and Preferences

POSTED ON February 1st  - POSTED IN Millennial Matters

Last Thursday we asked our Millennial Think Tank panel about vacations – specifically about budgets and what they really wanted out of a vacation. Some of their answers may surprise you. On our panel we had: Samantha Estoesta, a young Millennial working in Public Interest Research and published poet Jeremy Vargas, a young Millennial working […]