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Artificial Intelligence is the Panacea to Today’s Marketing Challenges

POSTED ON May 15th  - POSTED IN Artificial Intelligence, Performance and Measurement

My foray into understanding, and more importantly, applying Artificial Intelligence (AI) to current business practices has forced me to throw everything I ever knew out the window. Experience, best practices, preconceived notions, the tried and true – all these rules become obsolete and irrelevant because the world has changed. Media consumption has changed. Business has […]

Looking for Humanity in Data: The Data Guild Tackles the World’s Toughest Challenges

Welcome Chris Diehl and David Gutelius, Co-Founders of The Data Guild, which create data driven solutions that tackle some of the world’s toughest challenges. As Data Science proliferates, the ability to marry disparate sources of information and uncover relationships among entities continues to surface new solutions that was not possible even a decade ago. Both Chris and […]

Looking for Humanity in Data: IBM Watson’s CTO Rob High Defines the Emerging Era of Cognitive Computing

POSTED ON March 8th  - POSTED IN Artificial Intelligence, Humanity in Data, Insights

As humans, it’s increasingly clear that we continuously upload our identities everyday. Those needs and propensities become quantified and contextualized. For companies like IBM Watson, understanding the human condition is important so technology can increasingly define patterns, learn and potentially predict outcomes that benefit both business and industry. We were pleased to host Rob High, […]