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YROO: The Future of AI-Assisted Shopping

Customer Centricity is the promise of AI. It seems to be the holy grail that continues to elude business. Marketing solutions and systems integrators are trying to build technology frameworks for Next Best Action that take real-time consumer context into consideration. They’re still falling short. But what if the only way to truly get to […]

Engage At Scale: Customer Obsession Requires Customer-Defined Value ( Part 2)

POSTED ON May 14th  - POSTED IN Artificial Intelligence, Performance and Measurement

This is a two-part series that explores an increasing understanding of the customer as technology and customer behavior evolves and what business must do to keep up with this evolution. Customer value means how the Customer defines value NOT the business Direct marketing principles defined customer value not by Pepper and Rogers’ standards; rather the […]