Archive : Tag

7 WordPress security tips for enterprise business

POSTED ON August 27th  - POSTED IN Performance and Measurement

WordPress security needs to remain at the top of your mind. Enterprise businesses relying on it to fuel their content marketing should pay attention. About 58.7% of all websites with a content management system are running on WordPress. These owners may not be aware of the platform’s vulnerabilities. Three Websites running on WordPress You cannot […]

Beyond The Listicle : Inspiring Journalism for Content Marketers

POSTED ON August 25th  - POSTED IN Context

  ‘5 Celebrity bachelors who are old and alone’ ’16 completely disturbing pictures from the internet that will haunt your dreams’ ‘9 times when Elmo taught us how to forgive.’ -courtesy of bluntmoms.com You’re likely familiar with similar, numerically-ordered headline gems, sometimes located at the bottom of a seemingly unrelated article you’ve just read online […]

Keywords or Social Insights: Which is the Secret to Great SEO?

POSTED ON May 14th  - POSTED IN Context

Pinterest Keywords are generally considered the starting point for SEO strategy; this idea is not unusual in any way. We look to the use of repetitive language as a point of judgement to determine meaning. In the beginning of SEO that was enough. What changed? The algorithm behind the search engine became smarter. This has […]

Tell Your Story with More Empathy for Content Strategy Success

POSTED ON March 24th  - POSTED IN Context

Curiouser and curiouser! – Lewis Caroll, Alice in Wonderland The impulse Alice feels to jump blindly into the rabbit hole is the same motivation your audience feels while searching the internet. If you want to create a content strategy which will catch their attention you should be aware of their cognitive needs. Learn to tell […]

Understanding the Real Influencers for Your Buyers

POSTED ON January 29th  - POSTED IN Insights

When I moved to Maine from Florida last year I made a priority list of items that were the most important purchases needed in order to comfortably adapt to my new city. Very near the top were a big, warm, indestructible pair of winter boots to help me survive the snowy winters. I went about […]

What Content Marketers Get Wrong about Click Worthy Titles

POSTED ON January 15th  - POSTED IN Customer at the Core

I want to change the conversation about writing emotional headlines; a regular practice of the content marketing world, it is not actually effective. If another magical headline writing formula was a solution for your business, you wouldn’t need to read this article or the many others  related to this topic that are out there. If you […]

How your B2B Company should Share Content to Social Media

POSTED ON November 19th  - POSTED IN Future Of Business

A recent study from the Content Marketing Institute found that 86% of B2B businesses use at least one form of content marketing, with social media being the most used method.  It also found that the top three problems  B2B marketers face are related to content. My company Blurbi (i’m guest blogging here. Hi mom!) wanted to dig deeper into these content problems to […]

The Future of Visual Content at #contentjam

POSTED ON October 1st  - POSTED IN Performance and Measurement

Content Jam is a one day convention specializing in all aspects of content marketing; Creation, SEO, Analytics, Measurement, Promotion, and Conversion. ArCompany’s own Joe Cardillo will be giving a presentation Thursday at 1pm titled “Visual Content That People Actually Want.” In his presentation Joe Cardillo will cover the worst of visual content on the web […]

#MeshCon: @Storyful and the Rise of the New Journalism

POSTED ON May 29th  - POSTED IN Insights

One of the most fascinating sessions at #MeshCon was this interview Mathew Ingram, Cofounder of Mesh, had with Mark Little, Founder and CEO of Storyful. Former foreign correspondent, Mark Little had an epiphany: as a journalist he witnessed a revolution unfolding before his eyes, accompanied by a brutal realization that would alter the world of […]

If Content is King, then LinkedIn May be the New Kingdom

POSTED ON February 28th  - POSTED IN Insights

I recently attended LinkedIn’s Finance Connect in NYC for the third time; I am always interested to learn what has happened since the last conference, what they will announce during the current one, and what they will hint at for the future. This year was no different. The platform continues to grow in membership, time […]