Archive : Tag

Using A Knowledge Library To Build Employee Thought Leadership

POSTED ON June 30th  - POSTED IN Future Of Business

Altimeter Group has a great quote referencing content measurement across multiple disciplines: But measuring only for sales and leads – or simply relying on volume or vanity metrics such as “likes” and “views” that contain little innate business value or meaning – undermines and devalues investments in time, media, employees, technology, and vendor relationships. The […]

Omni Channel Customer Service at its Finest

POSTED ON March 3rd  - POSTED IN Customer at the Core

Everybody hates Comcast. If you think that’s an exaggeration, just Google “Comcast” and it will turn up gems like this: 15 years ago in Boston I made a vow to go Cable-less rather than ever be a Comcast customer again. That, coupled with years of experience listening to my friends complain about horrific customer service […]

The Digital Age Has Changed Culture, Communication and Business Management Skills

POSTED ON December 9th  - POSTED IN Future Of Business

Communication has an incredible effect on our lives. It is how we interact with each other, gain information, and learn new things. Communication takes many forms and mediums throughout history; from oral histories and stories, to cave paintings, to town criers and newsboys shouting “Extra, extra, read all about it on” street corners, to twenty-four […]

Community Managers Anticipate Needs: Why You Must Develop your Company Radar

POSTED ON March 11th  - POSTED IN Context

Community managers fulfill a very important niche in the work place, not unlike the company clerk Radar O’Reilley in M*A*S*H. The company clerk’s real name was Walter, but he earned the nickname Radar for his sixth sense which allowed him to anticipate the needs of his commanding officer before he was asked. His other talent […]

Social Justice: Does the Kenneth Cole Tweet Really Matter?

POSTED ON September 8th  - POSTED IN Social Justice

It has become commonplace for marketers to examine cases of Social Media PR crises that are created by a company through its social media activity. Kenneth Cole is no stranger to being the subject of countless “What NOT to do” posts and stories.  This Thursday he was back at it when he sent out the […]

Social Justice: Sandberg, Lean In, and the Continuing Push Back

POSTED ON August 18th  - POSTED IN Social Justice

The LeanIn movement, founded by Facebook COO Sheryl Sandberg, has garnered a tremendous amount of social media buzz since the early, pre-publication interviews; emotions and opinions ran strong from the onset. Countless blogs were written both for and against Sandberg’s philosophy as soon as the book hit the market. With the help of all of […]

Social Justice: A Backlash to a Social Media Backlash

POSTED ON August 11th  - POSTED IN Social Justice

We have been writing this Social Justice series long enough to witness a wide variety in the types of social media outrage stories that flare up weekly. Very often, the brand that is the target of the social mob’s anger just needs to wait out the storm, be careful not to fan the flames, and […]

Social Justice: When an Organization Can’t Recover

POSTED ON August 4th  - POSTED IN Social Justice

In early 2012, when The Susan G. Komen Foundation withdrew funding for breast cancer screening from Planned Parenthood, it caused a tidal wave of anger and sadness on Social Media. If you’re even a moderate user of social networks, you’ll be familiar with the story: The Susan G Komen Foundation announced that they’d be withdrawing […]

Social Justice: Chipotle’s Pathetic Misuse of Social Media

POSTED ON July 28th  - POSTED IN Social Justice

There are some weeks when there are so many topics to choose from for our Social Justice post that I don’t know where to start. This week we had: The story of Carl Ashmore, his book The Time Hunters, and the question of Harper Collin’s possible copying his book, title and ideas. The emerging story […]

Social Justice: Walmart Mishandles the Wrath of Pet Lovers

POSTED ON July 14th  - POSTED IN Social Justice

Early this week Golden Corral was facing a Social Media PR controversy that was somewhat unique from the numerous fast food restaurant stories that have blown up social media in the past few years. Instead of an employee causing a disaster by staging an unsanitary picture, Brandon Huber posted a You Tube video exposing a […]