“Virtual Next engaged with ArCompany to support an inbound marketing program for lead generation. ArCompany’s expertise in social strategy and insights has been instrumental in helping Virtual Next gain exposure to analyzing and optimizing community development, as well as building value through engagement and content to influence lead generation. The team was also invaluable in helping map SEO to lead and content strategies.”
– Bijan Shahrokhi, Founder and CEO, Virtual Next
Context maps to deciphering meaning and value within relationships and identifying those drivers of value. Content binds communities together, and creates a context for the relationship between you, your customers and potential customers.
“Content” might just be the most overused word in the marketing dictionary, if not on the web in general. But as much as it’s hyped it still matters.
And the problem isn’t really the content, either…it’s about quality and placement. The good stuff, the kind that makes us want to watch or read it over and over… that’s content that sticks in the back of our brains, tugs at our heart strings, solves a problem, or educates us.
Community building and and content are symbiotic. Done well, they create loyalty, committment, and belonging within your current customer base…and bring new audiences of interested, potential customers.
We provide brands & organization with content and community services, including:
•White papers, case studies, and presentations
•Ad hoc community management + training/workshops to help you bring on a community manager half or full time
Start a conversation with us today.