Episode 3 Boomer Think Tank – Ethical and Social Responsibility

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When asked if they would consider themselves to be an ethical consumer (An ethical consumer is someone who shops for products and services that they consider to be made ethically. Ie. with minimal harm to, or exploitation of, humans, animals, and/or the environment), those aged 45- 59 (60%), and individuals aged 60 and up (70%) were the most likely to say they consider themselves an ethical shopper. This #BTT  will focus on the ethical and social spending choices of Boomers.

CEO at ArCompany, and a seasoned digital strategist having held management positions for top Ad Agencies including Ogilvy, Rapp Collins, ONE and Isobar Digital. She also has extensive start-up experience with launch successes like Yahoo! Answers. Hessie is the co-author of EVOLVE: Marketing (as we know it) is Doomed! She is also an active writer for Huffington Post, and Steamfeed.

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