Archive : Category

Click-throughs, Privacy, and the Trust Economy

POSTED ON May 7th  - POSTED IN Relationship to Technology

There’s a dirty little secret in advertising: for all the talk of targeting and personalization, the average click through rate of an online ad hasn’t changed that much in the last 10 years. The traditional banner ad set the bar low, around .03%, which was considered successful for a long time; even now with rich […]

 When Algorithms Go Wrong

POSTED ON January 9th  - POSTED IN Relationship to Technology

ArCompany is a social business intelligence company; we collect, analyze and strategize using data from the internet. I like to call myself a ‘data freak’ because I believe that usually the data will get you to the truth. In a debate, I constantly challenge friends to “show me the data;” I’m an honesty freak too. […]

Intrusive Content

POSTED ON September 11th  - POSTED IN Relationship to Technology

Last Christmas, infamous file leaker Edward Snowden delivered a two minute broadcast across the UK with a harrowing message regarding the digital invasion of privacy.  He warns: A child born today will grow up with no conception of privacy at all.  They’ll never know what it means to have a private moment to themselves – an unrecorded, […]

The Difference Between Push & Pull On The Web

POSTED ON September 2nd  - POSTED IN Relationship to Technology

A reflection on the modern human relationship with technology, connection, and value   A few months ago I got a new phone. Within an hour of turning it on and syncing my email and social channels it began to light up with all of the signals of the modern world. Alerts, notifications, recommendations, warnings, and […]

Mental Health in the Digital World

POSTED ON May 23rd  - POSTED IN Relationship to Technology

Mental Health Awareness month happens in May, but it is a discussion that should exist year round. One of the most pressing issues of our time is the stigma that surrounds mental health, which prevents individuals from seeking help. In the month of May we commit to talking about mental health from all sorts of […]

Data Transparency and Discretion: Has Consumer Trust Been Broken?

POSTED ON September 18th  - POSTED IN Relationship to Technology

The cat’s out of the bag. The consumers have come to know what many marketers have known for years: Consumer information and behaviour is being tracked and analyzed. It’s ALL true. There’s nothing to deny. But instead of understanding application of this information for business, somehow business has been lumped into the same category as […]

Big Data: Value and Concerns

POSTED ON April 4th  - POSTED IN Relationship to Technology

Recently, I was asked to moderate a panel on big data and my panel members were Sandy Perlman, CMO for Points.com, Adam Eveline, VP Customer Insights & Portfolio Analytics for PC Financial, and Shelagh Stoneham, SVP/General Manager Brands & Marketing for Rogers Communications. Big Data certainly garners a lot of discussion and the panel weighed […]