Archive : Category

Weekend Wrap: The Measurement Edition

POSTED ON March 17th  - POSTED IN Performance and Measurement

As we gear up for the week ahead, we take a weekly look at what’s caught our eyes over the past seven days. This week, we’re taking a look at analytics and measurement, and their importance in any brand’s marketing. Oh, and another Google tool gets put out to pasture – will free Docs be […]

The New Employee and the Organization as a Social Event

POSTED ON March 12th  - POSTED IN Performance and Measurement

You need well trained, competent employees in your organization. That’s a given. I’ll go so far as to say this: the only way to measure whether training’s successful is on-job trainee competence. If the trainee isn’t competent on the job, your training’s failed. And 95% of the time the trainee is not to blame for […]

Analytics Are Not the Same as Insights

POSTED ON January 30th  - POSTED IN Performance and Measurement

Take a look around the web – especially on social networks – and you’ll see a lot of people and brands complaining about their marketing results. From complaining about lack of action on a blog or website to little return on Facebook or LinkedIn, there’s a whole swathe of people blaming the lack of success […]