Archive : Category

What data can do, and what you will need to do yourself

POSTED ON January 2nd  - POSTED IN Performance and Measurement

People constantly oversimplify the case for using data. You wouldn’t know this by looking at headlines; the Big Data movement is championed by a variety of thought leaders as a cure-all… The graph for people who actually use Big Data vs. those who just talk about it probably looks something like this. The problem isn’t […]

Using the Median to Measure Performance for Social Media Marketers

POSTED ON December 26th  - POSTED IN Performance and Measurement

Measuring performance is key for social media marketers.  There is no reasonable way to predict performance without accurate numbers. Choose your methods of performance measurement  wisely. Consider the issues when  making inferences from data grabbed from social networks like Twitter. As a marketer using social media  you also have limited data to work. On Twitter […]

What are consumer insights and where do we find them?

POSTED ON October 30th  - POSTED IN Performance and Measurement

When it comes to making a company profitable, business leaders need to understand their consumers.  It’s vital that leaders understand what consumers want and why they what it. Before any leader begins the trek toward understanding his or her company’s consumers, they first need to understand what consumer insights are in the first place. In […]

The Future of Visual Content at #contentjam

POSTED ON October 1st  - POSTED IN Performance and Measurement

Content Jam is a one day convention specializing in all aspects of content marketing; Creation, SEO, Analytics, Measurement, Promotion, and Conversion. ArCompany’s own Joe Cardillo will be giving a presentation Thursday at 1pm titled “Visual Content That People Actually Want.” In his presentation Joe Cardillo will cover the worst of visual content on the web […]

Five Questions To Ask About Social Media ROI

POSTED ON July 10th  - POSTED IN Performance and Measurement

A discussion about social media and its use in sales and marketing often leads to a discussion about return on investment—the elusive ROI. One day you hear case studies proving the ROI of social media while another day you hear that Facebook’s organic reach is nearing zero and marketers should give up on the platform. […]

Can Formulas Work in Digital Marketing?

POSTED ON May 16th  - POSTED IN Performance and Measurement

My answer is yes! If you use actual formulas and data. People have a tendency to discredit formulas when it comes to digital marketing, and the reason is simple: Gurus and self-proclaimed “experts” shove superficial formulas down everyone’s throats. Formulas that aren’t actually formulas, like “If you’re a small business, you should be on Facebook […]

The Four Magic Questions (4MQ): Preparing For A Social Media Program

POSTED ON February 20th  - POSTED IN Performance and Measurement

Raw Customer Volunteered Information ArCompany works with enterprise clients to help them leverage the intelligence that can be extracted from social media services and networks.  But why is social media so important?  ArCompany believes that the social media universe is the untapped conduit for raw, customer-volunteered information.  It is high quality and often unseen by […]

Microsoft ViralSearch and the Next Stage of Social Intelligence

POSTED ON July 24th  - POSTED IN Performance and Measurement

Mention “social graph” to social web users, and the two most likely names that you’ll get in return are Google and Facebook. Popularized by Facebook founder Mark Zuckerberg in 2007, the accepted definition of social graph is as follows: The global mapping of everybody and how they’re related… users [can] benefit from the social graph […]

It Has Always Been About Business Objectives

POSTED ON May 15th  - POSTED IN Performance and Measurement

There is no denying the impact of social media and the increasing part of every minute spent online devoted to it. Just look at what Chris Hadfield accomplished over five months on the International Space Station for space, research and astronauts using social media. Most people’s perspectives regarding social media are personal, as the early […]

Lessons From a Menswear Store

POSTED ON March 19th  - POSTED IN Performance and Measurement

During high school and university I worked in a menswear store. Every Christmas, a woman would come in shopping for her son. She did not speak English very well and I suspect writing in English presented some challenges. I would help her pick something out for her son and when it came time to complete […]