Archive : Category

The Psychology of the Web Searcher

POSTED ON November 3rd  - POSTED IN Insights, Performance and Measurement

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of […]

Have Consumers Won? Ad Blockers and the Demise of the Industry

POSTED ON September 24th  - POSTED IN Insights, Performance and Measurement

Finally, it seems the consumer has gotten his wish. The ad community – The publishers, the platforms and the advertisers – are at odds. And in this round, it seems the consumer has won. The introduction of ad blockers less than a decade ago is starting to take hold. Ad platforms have become increasingly sophisticated, […]

7 WordPress security tips for enterprise business

POSTED ON August 27th  - POSTED IN Performance and Measurement

WordPress security needs to remain at the top of your mind. Enterprise businesses relying on it to fuel their content marketing should pay attention. About 58.7% of all websites with a content management system are running on WordPress. These owners may not be aware of the platform’s vulnerabilities. Three Websites running on WordPress You cannot […]

Measuring What Matters with Adam Dince of Deluxe Corporation

POSTED ON August 13th  - POSTED IN Performance and Measurement

A few months ago I interviewed Sean McGinnis, who was at the time with Sears Parts Direct, on what marketing metrics really mattered to big business. That post was inspired by my frustration with vanity metrics and how often I witnessed fellow marketers promote the metrics that aren’t really meaningful to business objectives. Sadly, that […]

Measuring: What Matters to Enterprise Business

POSTED ON May 19th  - POSTED IN Performance and Measurement

I have the pleasure of knowing Sean McGinnis, Director, Marketing for Sears Parts Direct and Search Lead for Sears Home Appliance & Services; every now and then I piss him off. On a Facebook exchange discussing what is and is not possible to measure, I was the happy recipient of a long and knowledgeable rant […]

Is it Possible to Standardize Big Data?

POSTED ON March 19th  - POSTED IN Performance and Measurement

I was recently asked a question that I had heard before: “Could we provide the raw data results from Big Data into a usable format so that it could be analyzed and validated using traditional methods?” The question was posed by a traditional researcher who had minimal exposure to Big Data Analysis. In essence what he was […]

How Social Data is Changing Marketing Research

POSTED ON March 12th  - POSTED IN Performance and Measurement

There is a good news / bad news situation that has been growing for marketers. The good news is that collecting data on customers and general audiences is more sophisticated and accessible than it’s ever been. On the other hand, that’s something of a problem. It’s not hyperbole to say that most marketers are drowning […]

Seeing the Humanity in Data

POSTED ON March 6th  - POSTED IN Performance and Measurement

When you look at your analytics; do you see statistics or stories? This question forms the foundation of a philosophy which I practice daily. It speaks to the struggle between the logical and irrational, but also the whole of human experience. There are two parts to my Humanity of Data philosophy: Data which is generated by […]

Handling The Algorithm: Social Data Insights You Need To Know

POSTED ON January 6th  - POSTED IN Performance and Measurement

How aware are you of the algorithms that rule your life? I have a vested interest in your answer. I make my living building vibrant online communities from participants on social media platforms that lead to increases in revenue for clients. Algorithms are a perplexing problem in my decision making. Devious mediation by algorithms imprint […]