Archive : Category

Smart Marketers Move “Beyond the Transaction”

POSTED ON December 16th  - POSTED IN Context, Insights

I was blown away by an article the other week, “When Advertising no longer works, It’s time to reinvent“, The author of that statement was S Yesudas, Founder of a new agency called Trigger Bridge, a 20 year ad veteran, with experience in top media agencies like Vizeum and its parent, Aegis Media. This struck a […]

The Psychology of the Web Searcher

POSTED ON November 3rd  - POSTED IN Insights, Performance and Measurement

“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of […]

Have Consumers Won? Ad Blockers and the Demise of the Industry

POSTED ON September 24th  - POSTED IN Insights, Performance and Measurement

Finally, it seems the consumer has gotten his wish. The ad community – The publishers, the platforms and the advertisers – are at odds. And in this round, it seems the consumer has won. The introduction of ad blockers less than a decade ago is starting to take hold. Ad platforms have become increasingly sophisticated, […]

Influencer Marketing’s Dirty Little Secret

POSTED ON August 11th  - POSTED IN Insights

Good brands and agencies, with the genuine intention of driving brand advocacy, are being grossly misled by what are often referred to as ‘Influencer Marketing’ companies. There’s a pervasive dirty secret that isn’t being talked about because it’s been kept so well. I’ll name names and dig into detail herein, but here are some of the biggest […]

Human Data: The Quest to Deliver Experience

POSTED ON August 6th  - POSTED IN Insights

In the past few months, I have met with a half a dozen big data companies. With each successive meeting, it becomes increasingly clear how the merits of information will transform the way companies look at customers, and slowly evolve processes to streamline, tightly target and create more efficient systems. In previous posts, I have talked about […]

Generational BS Has Driven Us All Mad

POSTED ON July 9th  - POSTED IN Insights

After working for more than a year with a growing Think Tank of Millennials, I can say with 100% certainty, that Millennials aren’t really that unique. Yes, many of them are hard working; many of them work in tech. Many of them ARE close to their parents, and yes, some of them still live at […]

The Advertising Industry is on the Verge of Serious Disruption

POSTED ON June 16th  - POSTED IN Insights

I had lunch with a friend the other day; he spoke of the continuous frustrations felt by his client, one of the ad industry’s major advertising networks. The rise of social platforms, coupled with the increasing adoption of Programmatic, has directly impacted performance on the ad publishing side. While media buyers struggle to maintain relevance in […]

Everyone THINKS They Know the Answer to Golf’s Problems

POSTED ON June 4th  - POSTED IN Insights

I’ve written a series of posts directed at the Golf industry and the challenges it faces as older players die off or leave the game, and young ones aren’t showing up at a rate to replace them. Golf is in major trouble and looks to have no answers as to how to stem the tide. […]

Microsoft, you may have a new name but you still have the old mindset

POSTED ON April 30th  - POSTED IN Insights

Microsoft 10 is currently in the testing phase and being pushed out with a new browser code named “Spartan” (officially Microsoft Edge). This is being staged as a break away from the much-maligned Internet Explorer brand. Two AIs diss Microsoft products in an intro for band Steam Powered Giraffe (2014) When it comes down to […]

Dear Golf… There’s More

POSTED ON April 14th  - POSTED IN Insights

Dear Golf, Last month I wrote a blog post directed solely at you, your image problems, and the obvious fact that you’ve somehow been unable to pull new golfers into the sport for at least 2 generations. This baffles a lot of us watching the sport, especially after the ratings success of this year’s Masters. CBS […]