Archive : Category

Skeptical about Social Media Skepticism

POSTED ON July 3rd  - POSTED IN Future Of Business

Several days ago, the Globe and Mail, our local paper, ran an article entitled “Canadian executives question benefits of social media.” The main takeaways were: • Resource and manufacturing companies have been cautious while service firms have been more aggressive • Resource and manufacturing firms do not see the same value as customer-interfacing firms that […]

The NEW Normal and the Demise of Traditional Marketing

POSTED ON April 2nd  - POSTED IN Future Of Business

As a marketer I have evolved — as much out of necessity as out of the sheer excitement of figuring out this new media. By the way, when I talk about Traditional Marketing, I don’t necessarily ascribe to TV, radio or mass channels — I am referencing the one-way push communication that businesses have owned […]

My Search for Social Validation

POSTED ON March 13th  - POSTED IN Future Of Business

The last year and a half has been a whirlwind and I’ve come to reflect on where I’ve been and where I am today. Before I was a Real Believer I was in the ‘Build-a-Better-Mousetrap’ Game I have been tapping into social media since my Yahoo! days when I launched Answers in Canada and I’ve […]

Social Selling … Are B2C Blogs Worth The Effort?

POSTED ON January 16th  - POSTED IN Future Of Business

Although it didn’t reach critical acclaim, Charlie Sheen’s Hot Shots, Part Deux, Just Deux It! is the sequel that inspired my title for this Blog.  And like all good sequels, the story line must be related, the characters must be consistent, and hopefully the plot and execution are better than the original. The original to […]

5 Steps for Setting up Your Company’s Social Selling Program

POSTED ON January 9th  - POSTED IN Future Of Business

So, you have decided—either out of desire or necessity—to implement a social selling program within your organization. You have come to the conclusion that leveraging social media and content marketing to identify, engage and convert prospects into customers is absolutely necessary. While you should be commended for your forward thinking, there are number of things […]

2013: A Year of Change that Continues to Challenge Business… into the New Year!

POSTED ON December 26th  - POSTED IN Future Of Business

When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the technological impetus. Together this would instigate the necessary business transformation that would allow companies to build sustainable performance businesses over the long-term. Remember this from my inaugural […]