Archive : Category

Why No-One Cares About Your Brand

POSTED ON February 28th  - POSTED IN Customer at the Core

Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be […]

Ze Art of Storytelling: Podcamp Recap #PCTO2013

POSTED ON February 26th  - POSTED IN Customer at the Core

I had the honour of being asked to be part of a panel entitled Ze Art of Storytelling this past weekend at Podcamp Toronto. Laurie Dillon Schalk nicely spearheaded the discussion featuring the following panelists: Mark Evans, Andrew Jenkins, Randy Matheson and myself. We were privileged to engage in very robust and interactive discussion with audience […]

The Social Media Strategist – More Than Just “Being Cool”

POSTED ON February 7th  - POSTED IN Customer at the Core

Recently I read and thoroughly enjoyed the book The Social Media Strategist by Christopher Barger. Anyone in a social media management role will find this book of value because of the size and scope of some of the issues Christopher Barger faced at General Motors. Previously, I was consulting to one of Canada’s largest banks […]