Weekend Wrap: The Necessary Element of Planning
This past week our blog here was focused on preparedness issues when it came to social media PR. We warned about planning for spontaneity and crises management. We talked about fear mongering in the social space and how that should not be the reason to be IN or OUT of it. Strategy is singularly important. […]
PR: An Essential Component of Your Social Media Strategy
When a company begins planning their strategy for social marketing, one of the first emotions we deal with is fear. This is in no small part due to the fear mongering that is rife in the social space; much of it stirred up by ‘experts’ who want to scare you into thinking you are taking […]
Why No-One Cares About Your Brand
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be […]
Ze Art of Storytelling: Podcamp Recap #PCTO2013
I had the honour of being asked to be part of a panel entitled Ze Art of Storytelling this past weekend at Podcamp Toronto. Laurie Dillon Schalk nicely spearheaded the discussion featuring the following panelists: Mark Evans, Andrew Jenkins, Randy Matheson and myself. We were privileged to engage in very robust and interactive discussion with audience […]
Why a Social Media Policy Matters (Especially When It REALLY Matters)
Recently, I was invited to Chicago to be on a panel discussing social media, policy, and governance. One of my fellow panelists said, in reference to elements of a social media policy: It doesn’t matter but when it matters it really matters. What she meant was that during social media policy development, we often toss […]
Is Your Business Ready for The Changing Face of Multicultural Marketing?
If you’re in the business of marketing to different cultures – and, in a way, aren’t we all? – when was the last time you took a look at how your marketing is focused? For instance, with the continued rise in use of social networks, are you using this medium or are you still in […]
The Social Media Strategist – More Than Just “Being Cool”
Recently I read and thoroughly enjoyed the book The Social Media Strategist by Christopher Barger. Anyone in a social media management role will find this book of value because of the size and scope of some of the issues Christopher Barger faced at General Motors. Previously, I was consulting to one of Canada’s largest banks […]