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Are We Boomers Still Relevant?

POSTED ON October 1st  - POSTED IN Boomer Think Tank
Editor’s note: When Amy Tobin wrote this post, Have Boomers Lost their Voice? it sparked a great deal of discussion from our Boomer friends who had much to say on this topic. Sherree Worrell, one of our regular panellists on the Boomer Think Tank, was frustrated and very vocal as this topic had a profound […]

GenX Think Tank: the Value of Mentorship Today

POSTED ON September 27th  - POSTED IN Generation X Perspectives
A short history lesson: Mentorship began centuries ago, starting with the concept known as Apprenticeship.  In Medieval England as well as in Ancient Rome there was a persistence and commitment to ensure that a skilled craft is honed and perpetuated over time. The Industrial Revolution morphed this idea of on the job apprenticeships as companies spent […]

Have Consumers Won? Ad Blockers and the Demise of the Industry

POSTED ON September 24th  - POSTED IN Insights, Performance and Measurement
Finally, it seems the consumer has gotten his wish. The ad community – The publishers, the platforms and the advertisers – are at odds. And in this round, it seems the consumer has won. The introduction of ad blockers less than a decade ago is starting to take hold. Ad platforms have become increasingly sophisticated, […]

The Science of Happiness and Why it’s Critical in the Workplace

POSTED ON September 22nd  - POSTED IN Future Of Business
Many companies are still unclear on what employee happiness means, how it can be measured and whether it has any relevance at all. Although most of us would agree that the pursuit of happiness should be a life goal, validating Aristotle’s argument that happiness is the whole purpose of human existence, many organizations stop short […]

The Strength of Language for SEO

POSTED ON September 17th  - POSTED IN Context
I feel like I am constantly reading about the death of keywords. But I fear that we keep throwing around generalizations instead of facts. There are multiple viewpoints to consider in this debate. I believe keywords are still important as a function of language. I still rely on keywords for most of my SEO recommendations, […]

3 Proven Customer Loyalty Program Formats

POSTED ON September 14th  - POSTED IN ArCompany
For businesses, it is important to not only attract new customers, but increase loyalty from existing customers. The cost of acquiring new customers is expensive (five to ten times the cost of retaining an existing one!), making customer retention even more important. In addition to the cost benefit of retaining customers, companies need to think […]

A Revealing Look at the Impact of Silos

POSTED ON September 10th  - POSTED IN Future Of Business
For years I worked in siloed environments. I’m sure we all have. But back then, I’m not sure we really knew what “silo” meant. We do now. I looked up this definition today: a horizontal container, or tower, often cylindrical in shape a strengthened underground position in which missile systems are sited for protection against attack […]

GenX Think Tank: Employee Loyalty

POSTED ON September 8th  - POSTED IN Generation X Perspectives
Generation X has been fortunate to cross the chasm from the traditional view of work and careers to the quickly evolving workplace. It has come at a cost. This generation has learned to adjust, having graduated during the recession and experiencing multiple economic downturns within their lifetime. The introduction of technology during their early careers […]

Millennial Think Tank: Mentorship in Today’s Workplace

POSTED ON August 30th  - POSTED IN Millennial Matters
The American worker stays at one job for an average of 4.5 years. For Millennials, that number is even lower. How does a business develop future leaders if they’re not sure they’ll be around to lead AT THEIR COMPANY? What do Millennials need most out of mentorship? We gathered members of our Think Tank to […]

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