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Content Fuels The Employee Experience

POSTED ON January 5th  - POSTED IN Future Of Business
There’s a black hole happening at your enterprise. Your company is creating all sorts of content. Blog posts, press releases, videos, job ads – the list goes on. The industry is also creating a lot of relevant content for your company. Employees are either reading or sharing this content, but you have absolutely no visibility […]

Develop a Content Strategy That Your Employees and Customers Love

POSTED ON December 21st  - POSTED IN Future Of Business
There’s no denying that content has become an important part of the enterprise. According to MarketingProfs and Content Marketing Institute: 88% of organizations use content marketing 32% say their strategy is sophisticated or mature 30% say they are effective at content marketing 32% have a documented strategy in place 44% say their content team meets […]

A Letter to the “Bookends” (GenY & Boomers): Three Messages To Ponder

POSTED ON December 17th  - POSTED IN A Letter to the Next Generation
There’s a lot of talk and writing about the inter-generational challenges and opportunities we are knee-deep in at this point in our world with the amazing “bookend generations” – The Baby Boomers and The Millennials.  Two huge generations… two interesting viewpoints… two sets of assumptions and beliefs (if one could truly broad-brush such large groups […]

Smart Marketers Move “Beyond the Transaction”

POSTED ON December 16th  - POSTED IN Context, Insights
I was blown away by an article the other week, “When Advertising no longer works, It’s time to reinvent“, The author of that statement was S Yesudas, Founder of a new agency called Trigger Bridge, a 20 year ad veteran, with experience in top media agencies like Vizeum and its parent, Aegis Media. This struck a […]

Why Prideful Employees Are Your Company’s Best Asset

POSTED ON December 10th  - POSTED IN Future Of Business
Unfortunately, loving your job isn’t a feeling that everyone gets to experience – even though it should be. In 2014, Career Builder reported that 59% of workers surveyed were generally dissatisfied in their job. It’s a disappointing statistic, but one that many companies are working hard to change. Although some companies are offering game-changing incentives […]

Can Technology Influence Humanity in the Workplace?

POSTED ON December 1st  - POSTED IN ArCompany
If it isn’t obvious by now, the inherent changes in the marketplace has created a domino effect in business. While the economy has wreaked havoc on the perception of stability in the workplace, companies are also realizing that employee loyalty has also significantly declined. There is a survivalist mentality in the realization that careers within […]

A Letter to the Next Generation: A Fundamental Life Changing Suggestion

POSTED ON November 24th  - POSTED IN A Letter to the Next Generation
ARCOMPANY  shares excellent advice and explores other topics concerning cross generational attitudes. Their “Think Tanks” allow everyone to share opinions in an open and non-threatening way. They provide fantastic overall discussion and I have personally learned a lot from all of them. I want to thank you all and especially Hessie and her team for […]

A Letter to the Next Generation: Life is the Ultimate Apprenticeship

POSTED ON November 19th  - POSTED IN A Letter to the Next Generation, Generation X Perspectives
As a professional coach, my job is to ask my clients questions rather than give advice. Coaching is based on the belief that every person is creative, whole and resourceful. I’m a GenXer and I know that’s all true. So what I offer is some of the wisdom I’ve learned that may be helpful. You […]

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