Archive : Author

Handling The Algorithm: Social Data Insights You Need To Know

POSTED ON January 6th  - POSTED IN Performance and Measurement

How aware are you of the algorithms that rule your life? I have a vested interest in your answer. I make my living building vibrant online communities from participants on social media platforms that lead to increases in revenue for clients. Algorithms are a perplexing problem in my decision making. Devious mediation by algorithms imprint […]

5 Social and Mobile Trends Smart Marketers Cannot Ignore

POSTED ON January 1st  - POSTED IN Insights

Social and mobile have become a ubiquitous part of our existence. Whether it is posting to Instagram or paying for something with our mobile wallet, our identities are linked to our smart phones. Business must adapt to function in this environment that is taking us to some strange new frontiers. 5 Imperative Social and Mobile […]

Using the Median to Measure Performance for Social Media Marketers

POSTED ON December 26th  - POSTED IN Performance and Measurement

Measuring performance is key for social media marketers.  There is no reasonable way to predict performance without accurate numbers. Choose your methods of performance measurement  wisely. Consider the issues when  making inferences from data grabbed from social networks like Twitter. As a marketer using social media  you also have limited data to work. On Twitter […]

Well Wishes to You from Arcompany for the Holiday Season

POSTED ON December 22nd  - POSTED IN Insights

ArCompany places a high importance on the relationships we have cultivated among our readers, clients, and personal friends. Sometimes it feels as if technology has accelerated the pace at which we work, and has done much less to alleviate the burden. We get involved with assignments, projects, and meetings which take us away from the […]

Social Good and Corporate Transparency

POSTED ON November 22nd  - POSTED IN Social Justice

At ArCompany, we have never shied away from topics of social justice, social good, and corporate transparency. Social media has allowed for a more transparent world. We are living in a a time where businesses are being held accountable for their decisions in the court of public opinion. This is something we are keenly aware […]

Linked In; Does it still matter?

POSTED ON November 15th  - POSTED IN Context

Linked In, for me, is a toss up. I started losing interest for my personal use when they got rid of their Linked In skills feature. If you are into optimization, this was a tool that would tell you what skills were trending for a particular industry. This meant you could mine skills to optimize your […]

Listening to the Voices of Generations

POSTED ON November 8th  - POSTED IN Millennial Matters

The Millennial Think Tank series, started by Amy Tobin, is a leading commentary on the world of today as interpreted through the eyes of each generation. There are many stereotypes out there and we are smashing them with the hammer of truth. Well, some specific truths from our panels about what matters most to them […]

Gygax Magazine: When community goes right

POSTED ON November 6th  - POSTED IN Context

Gary Gygax said “I would like the world to remember me as the guy who really enjoyed playing games and sharing his knowledge and his fun pastimes with everybody else.” I wonder what my legacy will be. Post by Gygax Magazine. As I sat down to call Jayson Elliot, the editor-in-chief of Gygax Magazine, my […]

The Dance Between Brand and Consumer Goes On; Are You in Sync?

POSTED ON November 1st  - POSTED IN Customer at the Core

The dance between Brand and Consumer represents the struggle between marketers, data, and personal privacy. Big data gives us more access to the lives of our customers, but they have much at stake when giving up their information. Hessie Jones tackled this topic when she wrote “Quid Pro Quo: The Ultimate Dance Between the Brand […]

The Future of Visual Content at #contentjam

POSTED ON October 1st  - POSTED IN Performance and Measurement

Content Jam is a one day convention specializing in all aspects of content marketing; Creation, SEO, Analytics, Measurement, Promotion, and Conversion. ArCompany’s own Joe Cardillo will be giving a presentation Thursday at 1pm titled “Visual Content That People Actually Want.” In his presentation Joe Cardillo will cover the worst of visual content on the web […]