Archive : Author

The Story ArC So Far

POSTED ON May 8th  - POSTED IN Insights

I still can’t believe we’re well on our way. By the way, the pic above says it all. As excited and as happy as we are about this new venture, it is still wrought with a lot of anxiety, doubt and re-thinking: strategy, positioning, messaging. It’s ALL good and this is the way we grow. […]

Big Banks & Social: To Be or Not to Be?

POSTED ON April 23rd  - POSTED IN Customer at the Core

No less than 8 years ago, I found myself happily making a jaunt away from the banking industry. I decided to flee a dinosaur that was slow to change. It had all the best intentions of tapping into emerging technology – however, riddled with red tape, regulation, and rigid policy, this old and established institution […]

The Art of Managing Change

POSTED ON March 26th  - POSTED IN Future Of Business

I remember the day well: It was two days before Christmas in the mid-1990’s. I was a junior account executive at a major worldwide ad agency. I was just a few years out of school. I was pulled aside by my boss, who was clearly preoccupied. He wasn’t stressing about the gifts that he had […]

Social Tech: The Dichotomy of End User Value and Monetization

POSTED ON March 14th  - POSTED IN Future Of Business

I was at SXSW this weekend and I was overwhelmed at the number of of cool ideas and technologies swarming about. There was no shortage of “shiny new toys” at this conference. But for many of the cool technologies I saw I struggled to find the customer value in the technology. These days where there […]

Ze Art of Storytelling: Podcamp Recap #PCTO2013

POSTED ON February 26th  - POSTED IN Customer at the Core

I had the honour of being asked to be part of a panel entitled Ze Art of Storytelling this past weekend at Podcamp Toronto. Laurie Dillon Schalk nicely spearheaded the discussion featuring the following panelists: Mark Evans, Andrew Jenkins, Randy Matheson and myself. We were privileged to engage in very robust and interactive discussion with audience […]

Why Taking Ownership on Social Media is Key to Brand Reputation Success

POSTED ON February 12th  - POSTED IN Context

Did you hear? Friday, February 8th when many of us Torontonians were busy shovelling up to 1m of snow, the City of Vaughan Twitter Account, erroneously (the circumstances of which haven’t yet been clarified) sent out this foolish tweet. If you are a community manager, this has possibly happened to you on more than one […]

Welcome to ArCompany

POSTED ON February 1st  - POSTED IN Insights

Almost four months ago, I came to a cross-roads in my career. Having just left yet another start-up that had tons of promise but eventually began to show signs of waning, it was pretty evident that the frustration I had encountered in the last 7 years in the social media business was coming to a […]