Archive : Author

Quid Pro Quo: The Ultimate Dance Between the Brand and Consumer

POSTED ON July 17th  - POSTED IN Customer at the Core

The sustainability of today’s business in a world increasingly controlled by the customer seems daunting for many businesses, who are used to and, in many cases, hell bent on maintaining status quo with respect to how they market their products and communicate with their customers. The pundits are saying this: In order to adapt to […]

PR’s New Winding Road: Can this New Order Help Ease Inevitable Organizational Changes?

POSTED ON June 26th  - POSTED IN Future Of Business

If the last few years are an indication of how people are becoming much stronger voices for news events and whose opinion are the impetus for organization and government action, it’s clear that this is not a trend. From JC Penney, to Kitchen Aid, to the NSA, and now Food Network’s Paula Dean, these organizations have quickly […]

The NSA, Privacy and the Blatant Realization: Nothing You Do Online is Private

POSTED ON June 16th  - POSTED IN Context

I’ve been monitoring the events in the past week about PRISM, the NSA and the traitor/hero, Edward Snowden, former CIA, who lifted the veil and revealed to the the world the questionable practices of the US Agency, practices which, in my opinion, shouldn’t surprise any of us. The graphic above from Gaping Void, nicely captured […]

The Story ArC So Far

POSTED ON May 8th  - POSTED IN Insights

I still can’t believe we’re well on our way. By the way, the pic above says it all. As excited and as happy as we are about this new venture, it is still wrought with a lot of anxiety, doubt and re-thinking: strategy, positioning, messaging. It’s ALL good and this is the way we grow. […]

Big Banks & Social: To Be or Not to Be?

POSTED ON April 23rd  - POSTED IN Customer at the Core

No less than 8 years ago, I found myself happily making a jaunt away from the banking industry. I decided to flee a dinosaur that was slow to change. It had all the best intentions of tapping into emerging technology – however, riddled with red tape, regulation, and rigid policy, this old and established institution […]

The Art of Managing Change

POSTED ON March 26th  - POSTED IN Future Of Business

I remember the day well: It was two days before Christmas in the mid-1990’s. I was a junior account executive at a major worldwide ad agency. I was just a few years out of school. I was pulled aside by my boss, who was clearly preoccupied. He wasn’t stressing about the gifts that he had […]

Social Tech: The Dichotomy of End User Value and Monetization

POSTED ON March 14th  - POSTED IN Future Of Business

I was at SXSW this weekend and I was overwhelmed at the number of of cool ideas and technologies swarming about. There was no shortage of “shiny new toys” at this conference. But for many of the cool technologies I saw I struggled to find the customer value in the technology. These days where there […]

Ze Art of Storytelling: Podcamp Recap #PCTO2013

POSTED ON February 26th  - POSTED IN Customer at the Core

I had the honour of being asked to be part of a panel entitled Ze Art of Storytelling this past weekend at Podcamp Toronto. Laurie Dillon Schalk nicely spearheaded the discussion featuring the following panelists: Mark Evans, Andrew Jenkins, Randy Matheson and myself. We were privileged to engage in very robust and interactive discussion with audience […]

Why Taking Ownership on Social Media is Key to Brand Reputation Success

POSTED ON February 12th  - POSTED IN Context

Did you hear? Friday, February 8th when many of us Torontonians were busy shovelling up to 1m of snow, the City of Vaughan Twitter Account, erroneously (the circumstances of which haven’t yet been clarified) sent out this foolish tweet. If you are a community manager, this has possibly happened to you on more than one […]