Archive : Author

@Crowdly: Engaging your Most Passionate Advocates

POSTED ON August 14th  - POSTED IN Context

When I met Dan Sullivan, Founder of Crowdly, I was very interested in his platform and how he was leveraging the Page fans to enable Brands to get the most out of their Facebook Fans. Where Facebook continues to incentivise brands to buy more ad space to maximize their exposure, Crowdly’s proposition is simple: Surface, […]

The ArC Story: Success Means Moving Fast and Breaking Things

POSTED ON July 22nd  - POSTED IN Insights

Last week, I regrouped with my team at our annual planning meeting. We’ve come along way since we first launched ArCompany February 2013. What follows is my opening speech to my team. This one comes from the heart:) Today, I’m smiling. There are many reasons why — not least of which that we are ALL […]

Case Study: @ToscaReno and the Sustaining Power of Community

POSTED ON June 26th  - POSTED IN Insights

I’ve had the immense pleasure of working with Tosca Reno in the past few months. I remember being approached by Deb Von Sychowski and Kim Phillips, Co-founders of Patch Design, design agency for Tosca Reno when they told me of this exciting new opportunity to resurge the social strategy for an already exciting brand. I read the […]

The Canadian Anti-Spam Legislation (#CASL): The Bane of the Canadian Communication Industry

POSTED ON June 11th  - POSTED IN Insights

I attended the Canadian Anti-Spam Legislation (CASL) Session last week in Toronto. The new legislation, effective July 1, 2014 is stirring up the marketing industry, with marketers struggling to really grasp the essence of the new law and what it means to their individual businesses. Bravo to the DMA for getting all the marketers out. […]

#MeshCon: @Storyful and the Rise of the New Journalism

POSTED ON May 29th  - POSTED IN Insights

One of the most fascinating sessions at #MeshCon was this interview Mathew Ingram, Cofounder of Mesh, had with Mark Little, Founder and CEO of Storyful. Former foreign correspondent, Mark Little had an epiphany: as a journalist he witnessed a revolution unfolding before his eyes, accompanied by a brutal realization that would alter the world of […]

The NEW Normal and the Demise of Traditional Marketing

POSTED ON April 2nd  - POSTED IN Future Of Business

As a marketer I have evolved — as much out of necessity as out of the sheer excitement of figuring out this new media. By the way, when I talk about Traditional Marketing, I don’t necessarily ascribe to TV, radio or mass channels — I am referencing the one-way push communication that businesses have owned […]

My Search for Social Validation

POSTED ON March 13th  - POSTED IN Future Of Business

The last year and a half has been a whirlwind and I’ve come to reflect on where I’ve been and where I am today. Before I was a Real Believer I was in the ‘Build-a-Better-Mousetrap’ Game I have been tapping into social media since my Yahoo! days when I launched Answers in Canada and I’ve […]

Facebook: Does This 10-Year Old Need Some Serious Time Out?

POSTED ON February 5th  - POSTED IN Insights

So Facebook turned 10 years-old today. Today, Facebook presented me with a Look Back on my own journey since I joined in 2007: My first posts…. as I stumbled to figure out how to use the platform. My most engaging posts… which brought a smile to face. It was pretty nostalgic. Facebook does an amazing […]

The ArC Story: Lessons Learned and Looking Ahead

POSTED ON January 21st  - POSTED IN Insights

I promised Gini Dietrich that I would write down my resolutions for the New Year. This meant putting into writing a review of the course ArCompany has taken with an eye to the plans we had from the outset.   I was filled with trepidation about seeing that in writing because, as anyone with experience knows, the social […]

2013: A Year of Change that Continues to Challenge Business… into the New Year!

POSTED ON December 26th  - POSTED IN Future Of Business

When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the technological impetus. Together this would instigate the necessary business transformation that would allow companies to build sustainable performance businesses over the long-term. Remember this from my inaugural […]