Archive : Author

Leadership Perspectives 2014: Lessons from Technology and Digital CEOs

POSTED ON December 23rd  - POSTED IN Insights

As we move into 2015, it’s clear where the market going. Many of us who work in the social media and tech space have helped propel this industry forward as it makes significant inroads into the fabric of organizations. The road has been long and for some of us, it’s still challenging. Any start-up businesses requires a lot […]

Racists Getting Fired: Vigilante Justice or Civic Duty?

POSTED ON December 19th  - POSTED IN Social Justice

Warning: this post contains language which may be offensive. Ferguson has brought conversations on racial inequality to the forefront, causing a wave of buzz on both mainstream and digital media. People are expressing their opinions on Facebook, Twitter, and Tumblr.  It has brought extreme emotion to the surface; many people are frustrated with the justice system and want […]

The #FutureOfBusiness Is Social: Adapt Or Die

POSTED ON December 11th  - POSTED IN Future Of Business

I spoke to someone the other day, who, like me, was trying to sell nascent technology/solutions to businesses who were less inclined to buy, let alone understand these new products and services. This gentleman described a conversation he had with a current client who was frustrated with the way things are today: I remember when I […]

Will The #FutureOfBusiness Radically Change Everything As We Know It?

POSTED ON December 4th  - POSTED IN Future Of Business

I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter recently. It brought together business and technology discussing emerging trends with respect to Collaboration, The Internet of Things, Virtual Reality and Workforce Disruption that will impact how business will function in the future. And while I saw substantial perspective from the business side, I noticed that the […]

Generation X Think Tank: The Economy and its Impact on Jobs and Outlook

POSTED ON November 23rd  - POSTED IN Generation X Perspectives

GenX graduated from college and faced an economy that brought with it a brutal reality. The expectations of awesome career opportunities and financial stability were ripped away as we experienced one economic downturn after another.The economy continues to impact our careers today. How has GenX coped with this? How has it impacted their outlook? In our […]

The Awesome Power of Community: How I Became the Anti-Marketer

POSTED ON November 13th  - POSTED IN Context

I’ve told this story countless times but this event has played a significant part in my life. It’s what Oprah would deem, “my defining moment’… a time that changed the way I thought about marketing, dismissing what I’ve learned and beginning to embrace a new way of thinking. When this event happened to me, I […]

Gen X Think Tank: It’s All About Privacy

POSTED ON November 11th  - POSTED IN Generation X Perspectives

In our second installment of the #GenXTT I was excited to bring a bunch of smart GenXers together to espouse their views on privacy. After the Millennial Think Tank Session on Privacy, I wanted to determine if there were differences in perception about Privacy among GenXers, especially given the increasing influence of technology. This session […]

The Early Ditchers of Apple Pay Have it All Wrong

POSTED ON October 31st  - POSTED IN Insights

I read the news that has lined the headlines about Apple Pay and shook my head as I consumed the information: CVS Pulls the Plug on Apple Pay Only the latest to nix mobile payments According to reports (and this made me laugh), Apple Pay uses an NFC chip, which isn’t compatible with CurrentC’s (the […]

The Entitled Marketer: The Fallacy and the Brutal Reality

POSTED ON September 25th  - POSTED IN Future Of Business

I have heard this on more than one occasion from many of my peers: Marketers who who have been in the industry for years but have seemingly remained stagnant. It’s these same marketers who, at one point in time, were at the top of their game and could get any job they wanted. It’s these […]

Marketers, Are You Still Relevant? 10 Things You Need to Know

POSTED ON September 18th  - POSTED IN Future Of Business

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]