Archive : Author

Gen X Think Tank: It’s All About Privacy

POSTED ON November 11th  - POSTED IN Generation X Perspectives

In our second installment of the #GenXTT I was excited to bring a bunch of smart GenXers together to espouse their views on privacy. After the Millennial Think Tank Session on Privacy, I wanted to determine if there were differences in perception about Privacy among GenXers, especially given the increasing influence of technology. This session […]

The Early Ditchers of Apple Pay Have it All Wrong

POSTED ON October 31st  - POSTED IN Insights

I read the news that has lined the headlines about Apple Pay and shook my head as I consumed the information: CVS Pulls the Plug on Apple Pay Only the latest to nix mobile payments According to reports (and this made me laugh), Apple Pay uses an NFC chip, which isn’t compatible with CurrentC’s (the […]

The Entitled Marketer: The Fallacy and the Brutal Reality

POSTED ON September 25th  - POSTED IN Future Of Business

I have heard this on more than one occasion from many of my peers: Marketers who who have been in the industry for years but have seemingly remained stagnant. It’s these same marketers who, at one point in time, were at the top of their game and could get any job they wanted. It’s these […]

Marketers, Are You Still Relevant? 10 Things You Need to Know

POSTED ON September 18th  - POSTED IN Future Of Business

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of test and learn. As well, continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate […]

@Crowdly: Engaging your Most Passionate Advocates

POSTED ON August 14th  - POSTED IN Context

When I met Dan Sullivan, Founder of Crowdly, I was very interested in his platform and how he was leveraging the Page fans to enable Brands to get the most out of their Facebook Fans. Where Facebook continues to incentivise brands to buy more ad space to maximize their exposure, Crowdly’s proposition is simple: Surface, […]

The ArC Story: Success Means Moving Fast and Breaking Things

POSTED ON July 22nd  - POSTED IN Insights

Last week, I regrouped with my team at our annual planning meeting. We’ve come along way since we first launched ArCompany February 2013. What follows is my opening speech to my team. This one comes from the heart:) Today, I’m smiling. There are many reasons why — not least of which that we are ALL […]

Case Study: @ToscaReno and the Sustaining Power of Community

POSTED ON June 26th  - POSTED IN Insights

I’ve had the immense pleasure of working with Tosca Reno in the past few months. I remember being approached by Deb Von Sychowski and Kim Phillips, Co-founders of Patch Design, design agency for Tosca Reno when they told me of this exciting new opportunity to resurge the social strategy for an already exciting brand. I read the […]

The Canadian Anti-Spam Legislation (#CASL): The Bane of the Canadian Communication Industry

POSTED ON June 11th  - POSTED IN Insights

I attended the Canadian Anti-Spam Legislation (CASL) Session last week in Toronto. The new legislation, effective July 1, 2014 is stirring up the marketing industry, with marketers struggling to really grasp the essence of the new law and what it means to their individual businesses. Bravo to the DMA for getting all the marketers out. […]

#MeshCon: @Storyful and the Rise of the New Journalism

POSTED ON May 29th  - POSTED IN Insights

One of the most fascinating sessions at #MeshCon was this interview Mathew Ingram, Cofounder of Mesh, had with Mark Little, Founder and CEO of Storyful. Former foreign correspondent, Mark Little had an epiphany: as a journalist he witnessed a revolution unfolding before his eyes, accompanied by a brutal realization that would alter the world of […]

The NEW Normal and the Demise of Traditional Marketing

POSTED ON April 2nd  - POSTED IN Future Of Business

As a marketer I have evolved — as much out of necessity as out of the sheer excitement of figuring out this new media. By the way, when I talk about Traditional Marketing, I don’t necessarily ascribe to TV, radio or mass channels — I am referencing the one-way push communication that businesses have owned […]