Archive : Author

Blended Generation Think Tank: Women in the Workforce – the Saga Continues….

POSTED ON April 12th  - POSTED IN Blended Think Tank

At ArCompany we are delving into the Future of Work and changes that organizations must adapt to; business continues to be challenged by the same cultural issues that have existed for over 40 years. In this second BlendedGen Think Tank, we invited women to explore the topic: Evolution of Women in the Workforce. We addressed the strides that women […]

Episode 29 Millennial Think Tank – Remote Workforces

POSTED ON April 3rd  - POSTED IN ArCompany

Technology has permeated every aspect of our society; its impact on the modern workforce has meant a shift in work schedules, flexibility, and even our concept of the culture of work. This week our Millennial Think Tank focuses on the good, bad, and ugly aspects of working remotely, and most importantly, how to do it right. […]

Episode 3 Boomer Think Tank – Ethical and Social Responsibility

POSTED ON April 1st  - POSTED IN ArCompany

When asked if they would consider themselves to be an ethical consumer (An ethical consumer is someone who shops for products and services that they consider to be made ethically. Ie. with minimal harm to, or exploitation of, humans, animals, and/or the environment), those aged 45- 59 (60%), and individuals aged 60 and up (70%) […]

Episode 2 Boomer Think Tank – Late Entrepreneurship

POSTED ON April 1st  - POSTED IN ArCompany

In the study “The Coming Entrepreneurship Boom,” the Ewing Marion Kauffman Foundation reports that from 1996 to 2007, Americans between the ages 55 and 64 had a significantly higher rate of entrepreneurial activity than those ages 20 to 34. This #BTT  will focus on entrepreneurship endeavors later in life and how that is transforming the startup community. […]

Episode 1 Boomer Think Tank – Investments

POSTED ON April 1st  - POSTED IN ArCompany

Welcome to the first Boomer Think Tank. Boomers are 35% more likely to have portfolios worth between $250-$500 000. On top of this, 14.7 million Boomers have shopped for stocks in the last 6 months, and 6.8 million Boomers have bought/sold them. This #BTT , we will focus on investments post-2008 recession, how many Boomers still have […]

GenX Think Tank: Fueling Capitalism and Connections in the Collaborative Economy

POSTED ON March 29th  - POSTED IN Generation X Perspectives

There is a powerful cultural force that continues is shaping the way we consume and behave; it didn’t come into existence overnight. The Collaborative Economy was born with the start of the Internet, and has grown and impacted the economy as it builds in strength. Forbes reported in October 2013: The revenue flowing through the […]

Is it Possible to Standardize Big Data?

POSTED ON March 19th  - POSTED IN Performance and Measurement

I was recently asked a question that I had heard before: “Could we provide the raw data results from Big Data into a usable format so that it could be analyzed and validated using traditional methods?” The question was posed by a traditional researcher who had minimal exposure to Big Data Analysis. In essence what he was […]

Our First Blended Generation Think Tank: The Multi-generational Workplace – Can GenY, GenX and Boomers Co-Exist?

POSTED ON March 15th  - POSTED IN Blended Think Tank

Across the web and within business communities, there is much talk about the Future of Work; economic and technological influences as well as the inherent shifts in demographics that will ultimately impact our work place have us sitting up and taking notice. On a previous Millennial Think Tank we focused on the Multi-generational Workplace. I have […]

Start-Up Lessons: My Continuous Journey

POSTED ON February 24th  - POSTED IN Insights

I’ve been in a state of introspection lately; emotions are heightened and I’ve become much more sensitized to my environment and the people that surround me everyday. Everyday my newsfeed contains at least two posts about inspiration and motivation. In many ways it’s helping me validate the road that I’ve chosen to take. As someone who decided […]

Technology is Fueling the Change for Marketers: Co-Interview with @danielnewmanUV and @hessiejones

POSTED ON February 10th  - POSTED IN Future Of Business

A few weeks ago Daniel Newman and I launched our book called, EVOLVE Marketing (^as we know it) is Doomed.  When Daniel and I started this project, our original intent was not to develop a book about transformation. Our practices, what we’ve learned, and how we’ve applied Marketing in the last few years had changed; for many of my […]